Launch Your First Product – What Not to Do

>Building a Solution Without a Problem

This isn't necessarily a mistake. Think about something like Ronco, probably the most well-known company behind late night infomercials. The founder Ron Popeil built an empire based on solutions without problems that lasted over three decades.

And he's not the only one. So called "pitchmen" have been successfully building careers on marginally useful products since, well, long before the term "pitchman" came about.

It's really all about the hype. Now the question is this: would you rather build something you enjoy that isn't really useful, and then convince people that they need it anyway? Or would you rather build something less fun that actually makes a difference (and you'll still have to convince people they need it)?

I don't think that question has a right or wrong answer.