Choosing the perfect typeface
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Choosing the perfect typeface
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Re: Choosing the perfect typeface
#2I really wish I could learn to analyze typefaces better, like the author. When evaluating a typeface for my projects, I usually just eyeball it, never spending more than a few minutes. I hadn't really thought of thinking about the target audience instead of just a font that simply matches the design.
There are some great tips in there that I imagine would help one pick a fitting typeface for most projects.
Re: Choosing the perfect typeface
#3Nice read, but I'm left with some questions. Thisis a website where one can find recepies and read those with the instructions while you're cooking if I'm correct. If so, I'd love to hear if the author actually studied some users in their kitchen while cooking a new recipe and using these new fonts.
Re: Choosing the perfect typeface
#4Nice read, but I'm left with some questions. Thisis a website where one can find recepies and read those with the instructions while you're cooking if I'm correct. If so, I'd love to hear if the author actually studied some users in their kitchen while cooking a new recipe and using these new fonts.
We did. Infact the specimen sheets were tested with random users in their cooking environment and the reading patterns were analysed. We noticed that line heights needs to be liberal and open counter letter forms fare better in such scenarios. Again, these are pure observation based conclusions and the same fonts when tested with improved type settings have been reviewed well by the users.
Re: Choosing the perfect typeface
#5Nice read, but I'm left with some questions. Thisis a website where one can find recepies and read those with the instructions while you're cooking if I'm correct. If so, I'd love to hear if the author actually studied some users in their kitchen while cooking a new recipe and using these new fonts.
The author runs Fontli [1], a community dedicated to typeface. I am he’ll must have researched the subjects
Re: Choosing the perfect typeface
#6Nice read, but I'm left with some questions. Thisis a website where one can find recepies and read those with the instructions while you're cooking if I'm correct. If so, I'd love to hear if the author actually studied some users in their kitchen while cooking a new recipe and using these new fonts.
We did. Infact the specimen sheets were tested with random users in their cooking environment and the reading patterns were analysed. We noticed that line heights needs to be liberal and open counter letter forms fare better in such scenarios. Again, these are pure observation based conclusions and the same fonts when tested with improved type settings have been reviewed well by the users.
Thank you! Perhaps you could add it to the blog post? A lot of (print)designers basically never test anything. ;-)
Re: Choosing the perfect typeface
#7Interesting read, but I still think that people spend faaaaaaaar too much time thinking about typefaces. I just don't think they make as much of an impact on the page as people think they do.
At first glance, I thought the "elite" and "subtle" were both the same face, and likewise with the "informal"/"playful". It's only because they were blown up to a large size that I actually started noticing a tiny difference. Maybe it's just me?
To me, the overall layout of the page is far more important. eg. margins, font-size, line-height, paragraph width, etc.
The exception to my rule, that I might spend more time on, is for big newspaper style headlines. Those I treat more like images/artwork than like text, so they get commensurately more attention devoted to them.
Re: Choosing the perfect typeface
#8Interesting read, but I still think that people spend faaaaaaaar too much time thinking about typefaces. I just don't think they make as much of an impact on the page as people think they do. At first glance, I thought the "elite" and "subtle" were both the same face, and likewise with the "informal"/"playful". It's only because they were blown up to a large size that I actually started noticing a tiny difference. Ma…
When you're on the page, you might not notice. But when you see a page out of the corner of your eye, you will be able to recognize it if it has a distinctive look. Even if the "distinction" is just in the layout and font.
Re: Choosing the perfect typeface
#9Interesting read, but I still think that people spend faaaaaaaar too much time thinking about typefaces. I just don't think they make as much of an impact on the page as people think they do. At first glance, I thought the "elite" and "subtle" were both the same face, and likewise with the "informal"/"playful". It's only because they were blown up to a large size that I actually started noticing a tiny difference. Ma…
Thanks for the comments. But the web and the resolutions are changing. The web is the new Print. Take a look at projects like Medium or Flipboard... they all strikes you as impressive not just because of the beautiful layouts but with the intelligent choice of typefaces. Try turning off the webfonts on Medium and see if the impact remain the same? The general design trend moves towards bigger fonts and lavish use of while space on the web. Which means, you need better typefaces to make your designs stand out. With better font rendering engines, its a reality now.
Re: Choosing the perfect typeface
#10Very interesting read ! Thanks a lot.
Right now, I'm trying to learn a few things about webdesign, and I have spent some time on typography yet. However, I know a few basics now, a few things about typography history, but I have never been able to find tutorials about the "why should I use this typeface or this other one there". It's like everybody is able to speak about typography theory but not about practice and thinking.
Someone knows where I can find other articles about practice ? Thanks !