As experts on technology, business and startups, I'm very curious what wil happen (technology AND business wise) if the pentration of ad blockers is 100%.
Ask HN: What will happen when everybody uses an ad blocker?
1–10 of 63 posts
Re: Ask HN: What will happen when everybody uses an ad blocker?
#2People who create AdBlock software will sell out and strike deals with major advertisers to let certain ads through.
Re: Ask HN: What will happen when everybody uses an ad blocker?
#3Well, there are some people, like myself, who are interested in seeing ads. The reasons vary. For example, im on the lookout for an upgrade to a vps. Im getting lots of targeted ads with offers and specs. I consider that a good thing. I also like to know when my friend's startups are advertising and how they are doing it. Not everyone dislikes ads enough to go through the technicalities of installing an ad blocker.
Re: Ask HN: What will happen when everybody uses an ad blocker?
#4People who create AdBlock software will sell out and strike deals with major advertisers to let certain ads through.
Thus AdBlockAdBlocker is born.
Re: Ask HN: What will happen when everybody uses an ad blocker?
#5The other scenario is that the whole freemium model may disappear and you end up with more paid for/subscription models for a lot of sites.
Re: Ask HN: What will happen when everybody uses an ad blocker?
#61) An arms race of ad-detection tech vs ad-hiding tech;
2) A segregation of sites in those who are okay at being free&ad-free (personal blogs, hobbyists, shops, corporate sites) vs paid-content sites. Possibly site owners will have a big need for functioning micropayments.
3) Migration of ad budget from banners&impressions towards sponsorships, paid placements and "advertorial" content/biased articles.
Re: Ask HN: What will happen when everybody uses an ad blocker?
#7We will see the explosion of native and more tightly integrated ad formats that are harder to block.
Example: Job posts on HN.
Re: Ask HN: What will happen when everybody uses an ad blocker?
#8Publishers will figure out how to make ads that bypass ad blockers (i.e. "native".)
Re: Ask HN: What will happen when everybody uses an ad blocker?
#9People who create AdBlock software will sell out and strike deals with major advertisers to let certain ads through.
That's OK, if they have restraint in what they let through.
Maybe I'm not typical, but I made my peace with ads long before the Arpanet switched to TCP/IP, and every ad blocker I've installed has been in defense from an impossible ad after running unfiltered for a while.
Maybe there aren't enough of us, maybe the temptations are just too strong for ad blocking organizations if they accept some, but I have to think there's at least a little hope.
Re: Ask HN: What will happen when everybody uses an ad blocker?
#10We'll actually get to be the customers and pay for the things that interest us instead of being the product.
I think this would be a huge improvement, personally.