Data from hundreds of sites shows 23% usage of adblock
1–10 of 29 posts
Re: Data from hundreds of sites shows 23% usage of adblock
#2This is quite surprising. I'd never expect to be that high.
Re: Data from hundreds of sites shows 23% usage of adblock
#3This is quite surprising. I'd never expect to be that high.
From the public? Maybe. However, some more tech-savvy sites are hit even harder. Apparently 50% of the readers of gaming site Destructoid use Adblock[1].
[1] http://www.destructoid.com/half-of-destructoid-s-readers-blo...
Re: Data from hundreds of sites shows 23% usage of adblock
#4PageFair's blog post & full report are here:
http://blog.pagefair.com/2013/the-rise-of-adblocking/
Some site categories were hit much harder than 23%.
Re: Data from hundreds of sites shows 23% usage of adblock
#5If I didn't have to worry about malicious ads, pop up advertisements, video ads that automatically play, and obnoxious ads then I probably wouldn't use AdBlock. But since advertisements are nothing but obnoxious then it makes it hard for me to change my mind...
Re: Data from hundreds of sites shows 23% usage of adblock
#6What we found most surprising was the growth rate - 43%. If this keeps up all ads will be blocked by 2018!
Of course, this won't happen. But it looks like things are set to get a lot worse for publishers before they get better.
Re: Data from hundreds of sites shows 23% usage of adblock
#7I don't understand why having the right to choose what to display on my screen is so hard to understand for these people.
Re: Data from hundreds of sites shows 23% usage of adblock
#8I don't understand why having the right to choose what to display on my screen is so hard to understand for these people.
From the publisher's point of view, ads are the only realistic way that they can pay for the expense of running their websites. The alternatives are paywalls, which don't work, or shutting down (which a bunch of sites that were using over the last year ended up doing!).
Anyway, most people install adblock because of really crappy ads that get in your face. Do you have a real problem with static image banners that don't get in the way of content?
Re: Data from hundreds of sites shows 23% usage of adblock
#9If I didn't have to worry about malicious ads, pop up advertisements, video ads that automatically play, and obnoxious ads then I probably wouldn't use AdBlock. But since advertisements are nothing but obnoxious then it makes it hard for me to change my mind...
Yeah, some advertisers actually hurt their own industry with really pushy ads. How mild would the ads need to be for you to be happy to turn off your adblocker? Would you tolerate any ads, even from your favourite site?
Re: Data from hundreds of sites shows 23% usage of adblock
#10This is quite surprising. I'd never expect to be that high.
From the public? Maybe. However, some more tech-savvy sites are hit even harder. Apparently 50% of the readers of gaming site Destructoid use Adblock[1]. [1] http://www.destructoid.com/half-of-destructoid-s-readers-blo...
Some sites we're working with have over 60% of their audience blocking ads! Tends to be the gaming sites in particular.