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Google +1's Correlation with Higher Search Rankings

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Re: Google +1's Correlation with Higher Search Rankings

#2
> Add Google authorship information to your online content

I can't find the reference, but I remember reading here on HN that someone investigating a large drop in traffic to pages with #1 organic rankings traced it back to the profile photo that got added to pages with authorship attribution. There didn't seem to be a traffic drop on pages with #2 or #3 etc., so the author came to the conclusion that the profile thumbnail was causing their listing to be mistaken for an ad.

Anyone remember that article?

Re: Google +1's Correlation with Higher Search Rankings

#3
post #2

> Add Google authorship information to your online content I can't find the reference, but I remember reading here on HN that someone investigating a large drop in traffic to pages with #1 organic rankings traced it back to the profile photo that got added to pages with authorship attribution. There didn't seem to be a traffic drop on pages with #2 or #3 etc., so the author came to the conclusion that the profile thu…

I do. I believe the person had the authorship stuff on their product pages. To me it looked like a blog post from the search result but by actually reading the headline you could see that it wasn't.

Here is the article you are referencing: http://www.jitbit.com/news/183-how-google-authorship-decreas...

Re: Google +1's Correlation with Higher Search Rankings

#4
I think it makes sense that Google +1s is used in high search rankings. It's the one social signal they can audit to see if people are cheating on it. They own the whole Google+ social graph and can easily detect if it's being gamed.

Or it can just be that the more +1's you get, the more links you get, which boosts the rankings. So it may just be an indirect correlation.

Re: Google +1's Correlation with Higher Search Rankings

#5

I think it makes sense that Google +1s is used in high search rankings. It's the one social signal they can audit to see if people are cheating on it. They own the whole Google+ social graph and can easily detect if it's being gamed. Or it can just be that the more +1's you get, the more links you get, which boosts the rankings. So it may just be an indirect correlation.

No, I don't think so. Humbly, my best articles are the one with less +1s while the ones with relatively high +1s are related to my success or luck promoting them.

Also I don't see a correlation in my blogs between more retweets and more Google's +1s. It is most probable because my blogs don't have many visitors and didn't cross the charm, but I expect search engines like Google to leverage the long tail instead of smashing it.

Re: Google +1's Correlation with Higher Search Rankings

#8
post #6

2 things: 1) I think most people suspected this, and it's not amazing. 2) Is this not an abuse of their monopoly position in search? In that, to obtain a better placement or even just retain existing placement, you would have to participate in Google+

IMHO, no. Its easier for Google to use +1s as an indicator to measure social reach since it is their own data. Contrast this to: [1] Facebook and LinkedIn: most shares/likes are private by default [2] Twitter: Google would have crawl Twitter's entire corpus and tweet stream. It could do it, but Twitter's increasingly restricting access to this data.

So it makes sense from a technical perspective that Google can use only the limited information available to it in terms of social strength of an article.

Re: Google +1's Correlation with Higher Search Rankings

#9
Does this mean I have to put a +1 button on my site if I don't want it to come after all the sites that do have +1 buttons (unless I'm a canonical source like Wikipedia)? If so, it seems like a gross abuse of power on Google's part.

I would imagine Facebook could file an anti-trust suit over this.

Re: Google +1's Correlation with Higher Search Rankings

#10
post #6

2 things: 1) I think most people suspected this, and it's not amazing. 2) Is this not an abuse of their monopoly position in search? In that, to obtain a better placement or even just retain existing placement, you would have to participate in Google+

Do they really have a monopoly in search? Have they bought/created all the patents that stop other companies from implementing online search engines?

I don't think there is a monopoly in search, look we have duckduckgo for instance.

Since it's their search and their google+ why aren't they allowed to use one as metrics for the other?

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