How Cults Seduce and What Marketing Can Learn From Them [pdf]
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Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#2[deleted]
Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#3A great book about this is “The Culting of Brands” - by Douglas Atkin.
Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#4A great book about this is “The Culting of Brands” - by Douglas Atkin. http://sivers.org/book/CultingOfBrands
On a related note, I have read this book several times:
http://books.google.com/books/about/Great_Boss_Dead_Boss.htm...
The book, written in a Socratic style, is about tribes and tribal behavior in businesses.
Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#5Not that these people care, but marketers' inability to see how vulgar they come off is highly entertaining. Who volunteers to be compared to a cult?
Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#6Not that these people care, but marketers' inability to see how vulgar they come off is highly entertaining. Who volunteers to be compared to a cult?
vulgar sells
Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#7That was a great read.
Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#8Not that these people care, but marketers' inability to see how vulgar they come off is highly entertaining. Who volunteers to be compared to a cult?
vulgar sells
In other words, the market "makes" people who aren't really vulgar act like they are? I'd rather say caring about money first and foremost itself is a symptom of vulgarity.
Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#9Not that these people care, but marketers' inability to see how vulgar they come off is highly entertaining. Who volunteers to be compared to a cult?
The document was very aware of that, and continually said that this was a short-term strategy of last resort (with the exception being Apple).
Re: How Cults Seduce and What Marketing Can Learn From Them [pdf]
#10Not that these people care, but marketers' inability to see how vulgar they come off is highly entertaining. Who volunteers to be compared to a cult?
The document was very aware of that, and continually said that this was a short-term strategy of last resort (with the exception being Apple).
Harley Davidson seems like a better example. Apple fans don't literally form gangs.