Don't want to take too much of your time. There are two types of products:
Product 1. The gain is: Monetization (7/10); User engagement (relevant added value on site and more time on site);Brand Awareness to your website (Social networks and PR) The efforts: management (requires time) Small legal (brand) risk; Initial tech setup (5/10)
Product 2: Gain Monetization (3/10)
Effort Initial tech setup (1/10)
Thanks a lot!!!