Foursquare: An Ads Business With a Dying Product Hook
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Foursquare: An Ads Business With a Dying Product Hook
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Re: Foursquare: An Ads Business With a Dying Product Hook
#2I'm curious what others think about this. I'm a fan of Foursquare and their team and hope I am wrong about this. I'm also confident they will still have a large exit.
That being said, without a product hook that's very engaging, I think it's hard to build a local ads business, which is what I think Foursquare sees as its revenue stream. Do people see Foursquare differently, as say, an ecommerce company? Do they even need a growing product hook to build a good local ads business?
Re: Foursquare: An Ads Business With a Dying Product Hook
#3I'm curious what others think about this. I'm a fan of Foursquare and their team and hope I am wrong about this. I'm also confident they will still have a large exit. That being said, without a product hook that's very engaging, I think it's hard to build a local ads business, which is what I think Foursquare sees as its revenue stream. Do people see Foursquare differently, as say, an ecommerce company? Do they even…
Now if foursquare can improve on Yelp's model and address its faults then maybe?
Re: Foursquare: An Ads Business With a Dying Product Hook
#4i wanna know how to hack facebook account kindly plz help me sir ???
Re: Foursquare: An Ads Business With a Dying Product Hook
#5much good saying you don´t mean to troll or hate & that your purpose is to start a conversation with a title like that ;).
Re: Foursquare: An Ads Business With a Dying Product Hook
#6i wanna know how to hack facebook account kindly plz help me sir ???
Log into Facebook and press alt+F4.
Re: Foursquare: An Ads Business With a Dying Product Hook
#7I largely agree with the OP. This reminds me of Loopt.
If I were Foursquare, I would use the metadata (reviews, checkins, etc) to build a Yellow Pages site that's powered by 4sq users gestures. But I'd leave monitization out of the consumer app entirely, and just focus on making it great and popular.
Internet yellow pages is crazy boring, stupidly profitable, and waiting for disruption. Google Places and Yelp are currently passing for disruption in that space. 4sq is in a unique position to do better.
Ditto for the Better Business Bureau.
Just my $.02.
Re: Foursquare: An Ads Business With a Dying Product Hook
#8Not a heavy foursquare user, but have used it occasionally mostly to check out recommended places to eat nearby, not so much for the social aspect of checking-in.
In this case, seeing some discounts around me when I search might not be such a bad thing. As long as I don't doubt the integrity or priority of real user recommendations over paid ones. If they strike a good balance, I can see this becoming a good direction for all involved: foursquare, me as a customer and (perhaps also very importantly) local businesses...
On the last front however, I can see how big businesses take over the advertised space, being able to pay more for it, and in turn perhaps pushing small local businesses out of focus. This could be the biggest risk I imagine.
Re: Foursquare: An Ads Business With a Dying Product Hook
#9I'm curious what others think about this. I'm a fan of Foursquare and their team and hope I am wrong about this. I'm also confident they will still have a large exit. That being said, without a product hook that's very engaging, I think it's hard to build a local ads business, which is what I think Foursquare sees as its revenue stream. Do people see Foursquare differently, as say, an ecommerce company? Do they even…
Having a large exit, and building a vastly profitable business are 2 different things. The former relies on the existence of the greater fool, while the latter actually depends on nailing the business fundamentals. Sadly.. I'm confident there will be a greater fool here too :)
Re: Foursquare: An Ads Business With a Dying Product Hook
#10I think 4sq will have an exit at a multiple that breaks even for the VCs, gives the founder a small sum of cash and leaves many employees high and dry.
My personal opinion is that they raised too much, didn't built right Facebook integration and have never really figured out their market. They sure do have a lot of users
Hell, if yahoo is willing to pay 30M for summly, who knows what they might shell out for a company that actually has users and technology!