How Much Traffic Does a Magazine or TV Mention Send Your Website?
blog.momentgarden.com
How Much Traffic Does a Magazine or TV Mention Send Your Website?
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Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#2What traffic from 60 Minutes looks like: http://bjk5.com/post/30813320623/what-traffic-from-60-minute...
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#3My company has been mentioned multiple times on major TV and Radio, the most recent being a couple of appearances on two different BBC shows, with millions of people watching. The clicks through to our site were only a handful - in the hundreds, or less.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#4Magazines are definitely surprising in their longevity. I still get people signing up for my service from a small mention in a magazine in 2009.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#5if I remember this podcast http://techzinglive.com/page/1285/225-tz-interview-gabriel-w... correctly (duck duck go founder), an nbc morning mention gained him something close to zero users.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#6My blog has been mentioned once (in 2004) on a german national news show (RTL Aktuell).
I got ~500 uniques more that day. I guess in 2004 german TV audience wasn't too much into internet ;)
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#7Magazines are definitely surprising in their longevity. I still get people signing up for my service from a small mention in a magazine in 2009.
This was definitely our biggest surprise: we expected an early spike and quick tapering, just like we were accustomed to from web traffic.
It's hard for us to know how much residual traffic we still get from Better Homes & Gardens, since there's no referrer to track people coming from magazines.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#8In 2008, a Consumer Reports Money Advisor TV segment that featured http://www.PriceAdvance.com was syndicated to news programs in 15 states right around the holidays. That led to 125k+ installs of our toolbar.
In October 2007, the Wall Street Journal mentioned Startup Schwag on the front page, below the fold. That yielded ~15 signups for the ~$20/mo service, though admittedly its appeal was a bit niche.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#9really, the lack of a link (AKA THE FACT THAT IT HAPPENED OFFLINE) limited the long term seo value of the mention... Count me among the shocked.
Re: How Much Traffic Does a Magazine or TV Mention Send Your Website?
#10really, the lack of a link (AKA THE FACT THAT IT HAPPENED OFFLINE) limited the long term seo value of the mention... Count me among the shocked.