Show HN: Capture leads like never before
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Show HN: Capture leads like never before
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Re: Show HN: Capture leads like never before
#2As an aside, i had a typo in my email and it the form validation came up saying "Come'on amigo, enter a valid email."
My initial reaction was pretty negative, as if I was in a spanish speaking country that disliked Americans.
Shows the potential downside to getting creative with these kinds of messages, and the importance of thinking hard about tone.
Re: Show HN: Capture leads like never before
#3Cool idea. FYI, when I expand the contest entry in the lower right corner and move the mouse out of the box, the text "Win a Free Month..." drops out of view and leaves an empty box with an email field & submit button.
Re: Show HN: Capture leads like never before
#4Cool idea. FYI, when I expand the contest entry in the lower right corner and move the mouse out of the box, the text "Win a Free Month..." drops out of view and leaves an empty box with an email field & submit button.
Hey, co-founder here. This is deliberate because many companies who run giveaways online are consumer brands and need a very visual medium, so we show the title by default, and then slide it out of the way to let the visuals do the talking.
Re: Show HN: Capture leads like never before
#5I feel like calling these "leads" is misleading (pun noticed, but not intended).
Most of the people captured by this form will be interested in your money/prize and not your product. Ultimately, it seems like these leads will not convert to anything meaningful for you.
Re: Show HN: Capture leads like never before
#6I feel like calling these "leads" is misleading (pun noticed, but not intended). Most of the people captured by this form will be interested in your money/prize and not your product. Ultimately, it seems like these leads will not convert to anything meaningful for you.
Sweepstakes/contest marketing does actually create tons of leads, depending on how well you target it. For example, a company giving away their service (i.e. 6 months free) would be able to capture hundreds of people interested in that service, then have the opportunity to re-market to those that were not chosen as the winner.
Re: Show HN: Capture leads like never before
#7I feel like calling these "leads" is misleading (pun noticed, but not intended). Most of the people captured by this form will be interested in your money/prize and not your product. Ultimately, it seems like these leads will not convert to anything meaningful for you.
Sweepstakes/contest marketing does actually create tons of leads, depending on how well you target it. For example, a company giving away their service (i.e. 6 months free) would be able to capture hundreds of people interested in that service, then have the opportunity to re-market to those that were not chosen as the winner.
Then why have a giveaway when you can simply give them a trial? If it's an ecommerce business, why distract ppl with a giveaway and give them a reason NOT to buy right now?
Re: Show HN: Capture leads like never before
#8Earlier quoted context omitted.
Sweepstakes/contest marketing does actually create tons of leads, depending on how well you target it. For example, a company giving away their service (i.e. 6 months free) would be able to capture hundreds of people interested in that service, then have the opportunity to re-market to those that were not chosen as the winner.
Then why have a giveaway when you can simply give them a trial? If it's an ecommerce business, why distract ppl with a giveaway and give them a reason NOT to buy right now?
You certainly can give a trial, but say you wanted to give away one of your larger packages (i.e 1 year or 6 months of free service) then you could use a giveaway.
Re: Show HN: Capture leads like never before
#9Earlier quoted context omitted.
Then why have a giveaway when you can simply give them a trial? If it's an ecommerce business, why distract ppl with a giveaway and give them a reason NOT to buy right now?
You certainly can give a trial, but say you wanted to give away one of your larger packages (i.e 1 year or 6 months of free service) then you could use a giveaway.
it still doesn't make sense to do it for most businesses. Most people visiting your site already have some interest in your service/product, and a giveaway will give them reason to not pay you at all. Why not give a free whitepaper? A free e-book. Free content. Free tool. Something that builds trust.