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How we increased our conversion rate by 11% in 10 minutes

easyproducttours.com

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Re: How we increased our conversion rate by 11% in 10 minutes

#3

Post by mds101 »

danielhunt wrote: post #2

I find it hard to follow the tour, as the popup designs mimic the design of the site (and micro-screenshots) so closely. It's hard to tell where the barriers are, and what I should be looking at next

Thanks for the feedback. We will be looking into optimizing the tour design in the next few days.

Re: How we increased our conversion rate by 11% in 10 minutes

#5

Post by mds101 »

timedoctor wrote: post #4

Seems like a super specific product, is there enough of a market for it? I do like it compared with the average website tour, but seems like they should create something more comprehensive somehow.

It is a super specific product. We designed it to be simple and so one thing but to do it extremely well. In our opinion literally every webapp requires a guided tour. If not to explain the features on their landing page, then to guide users through the actual functionality of the app itself. So IMHO, there is a pretty large market for us. Over the next few weeks we will be writing about how our customers are using Easy Product Tours in their applications.

Re: How we increased our conversion rate by 11% in 10 minutes

#6

Post by supercoder »

But I think you could do better than 10% if the site was redesigned with the tour at the core. At the moment there feels like a lot going on.

The 'how' is nicely explained now, but the 'why' isnt so much. Meaning I think for me I'm not coming away with the feeling it's the tour isnt going to simplify anything on my app / site.

As you mentioned, people are lazy, so I want to be inspired to throw it into my app because what I've seen is so nicely done that I want it too.

Re: How we increased our conversion rate by 11% in 10 minutes

#7

Post by mds101 »

supercoder wrote: post #6

But I think you could do better than 10% if the site was redesigned with the tour at the core. At the moment there feels like a lot going on. The 'how' is nicely explained now, but the 'why' isnt so much. Meaning I think for me I'm not coming away with the feeling it's the tour isnt going to simplify anything on my app / site. As you mentioned, people are lazy, so I want to be inspired to throw it into my app because…

Thanks for your feedback. We will be redesigning our landing page in a few days, after we have gathered some more feedback.

Re: How we increased our conversion rate by 11% in 10 minutes

#9

Post by mds101 »

oct2012 wrote: post #8

That 'Welcome' popup keeps coming back after refresh, it's a bit annoying, for me at least... I closed it and selected to 'never show again', however it comes back. All I want to do is to look around without any tours... Just my 2 cents.

Oops, looks like we messed up and disabled user-tracking for that tour. We'll fix it soon. Sorry about that.
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