Walmart: ChatGPT checkout converted 3x worse than website
searchengineland.com
Walmart: ChatGPT checkout converted 3x worse than website
1–10 of 300 posts
Re: Walmart: ChatGPT checkout converted 3x worse than website
#2That doesn't seem terribly surprising, a human can quickly look through a grid of shirts to find one they like. ChatGPT would be guessing what they might want and the human would probably get a bad experience there with some regularity.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#3What if they made instant checkout actually instant? You ask ChatGPT to setup a website and it instantly purchases web hosting and sets up the website there. You can't beat a 100% conversion rate by actually checking out instantly. If you didn't like that host you can ask it to find it alternative and ChatGPT would automatically attempt a refund and then purchase from someone else.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#4The experience is a lot like when you are talking with a friend, then they decide to ask siri or google a question using voice. The result is always imprecise. Meaning they either have to repeat their query, or end up typing it anyway.
If you want to buy a Walmart product, the easiest way is to go to Walmart. Why add an imprecise middle man in between?
Re: Walmart: ChatGPT checkout converted 3x worse than website
#5(Good) E-commerce has been ruthlessly optimised to get shoppers to products they'll actually buy and then remove all distractions from buying.
A chat interface is just fundamentally incompatible with this. The agent makes it too easy to ask questions and comparison shop.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#6Last year they couldn't draw fingers on hands properly, this year they can't convert at checkouts, I wonder what they'll be failing to do a year from now.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#7Is their issue that ChatGPT served their customers more than it served them?
Re: Walmart: ChatGPT checkout converted 3x worse than website
#8What if they made instant checkout actually instant? You ask ChatGPT to setup a website and it instantly purchases web hosting and sets up the website there. You can't beat a 100% conversion rate by actually checking out instantly. If you didn't like that host you can ask it to find it alternative and ChatGPT would automatically attempt a refund and then purchase from someone else.
I'd become afraid to ask that bot anything, not knowing what it would automatically try to purchase for me. Paying for the bot itself is already a lot: $20/mo to $200/mo or more.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#9Because most people can't read. Wait for agents generating personalized websites/self checkout apps.
Re: Walmart: ChatGPT checkout converted 3x worse than website
#10(Good) E-commerce has been ruthlessly optimised to get shoppers to products they'll actually buy and then remove all distractions from buying. A chat interface is just fundamentally incompatible with this. The agent makes it too easy to ask questions and comparison shop.
It depends on the product, if we are talking commodities or mass produced products like groceries, sure.
If we are talking custom products or complex appliances that need a lot of guidance, then maybe chat interface is appropriate.