Yoghurt delivery women combatting loneliness in Japan
1–10 of 225 posts
Re: Yoghurt delivery women combatting loneliness in Japan
#2This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department.
Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0]
Re: Yoghurt delivery women combatting loneliness in Japan
#3This is an ad
Re: Yoghurt delivery women combatting loneliness in Japan
#4This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department. Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0] [0] - https://m.youtube.com/watch?v=u8HNY7Ta4dA
Completely unclear what "submarine article" could mean.
Re: Yoghurt delivery women combatting loneliness in Japan
#5The article didn't answer my main question, which is how the economics work. How does it add up to have high-touch home delivery of $5 yogurt packages?
Re: Yoghurt delivery women combatting loneliness in Japan
#6This seems to be a submarine article - all the images and quotes seem to be directly sourced from Yakult Honsha's strategic comms department. Edit: yep, appears Yakult has just kicked off an ad campaign putting Yakult Ladies front and center [0] [0] - https://m.youtube.com/watch?v=u8HNY7Ta4dA
Completely unclear what "submarine article" could mean.
Referencing this PG article: https://paulgraham.com/submarine.html
Re: Yoghurt delivery women combatting loneliness in Japan
#7This is an ad
From the BBC no less. We were just discussing how uncommercial they are.
Re: Yoghurt delivery women combatting loneliness in Japan
#8This is an ad
I thought the BBC was state funded and didn't have to rely on undisclosed sponsorships.
Re: Yoghurt delivery women combatting loneliness in Japan
#9The article didn't answer my main question, which is how the economics work. How does it add up to have high-touch home delivery of $5 yogurt packages?
It's very effective if you have just a few of these, but are able to get lots of press from doing so that causes many other consumers to go and buy yourself through normal grocery outlets.
Re: Yoghurt delivery women combatting loneliness in Japan
#10This is an ad
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