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Competing on easy

37signals.com

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Re: Competing on easy

#2

Post by dantiberian »

Does anyone know what it is they're building? I'm struggling to think of a market that is dominated by free that could also be made easier. Email seems like a possible bet as all the other major email providers are free.

Re: Competing on easy

#3

Post by true_religion »

dantiberian wrote: post #2

Does anyone know what it is they're building? I'm struggling to think of a market that is dominated by free that could also be made easier. Email seems like a possible bet as all the other major email providers are free.

They're 37 Signals, creators of Ruby on Rails, Basecamp, and other fine things that may claim to solve a certain task 'easier' than other competitors.

Re: Competing on easy

#4

Post by [deleted] »

true_religion wrote: post #3
dantiberian wrote: post #2

Does anyone know what it is they're building? I'm struggling to think of a market that is dominated by free that could also be made easier. Email seems like a possible bet as all the other major email providers are free.

They're 37 Signals, creators of Ruby on Rails, Basecamp, and other fine things that may claim to solve a certain task 'easier' than other competitors.

[deleted]

Re: Competing on easy

#5

Post by navitronic »

Not a huge fan of their blog's redesign.

The combination of the serif font, text-indent on paragraphs and lack of separation between them makes reading it a chore. One of the first times I have needed to use Safari's reader mode out of necessity.

Re: Competing on easy

#6

Post by sutterbomb »

true_religion wrote: post #3
dantiberian wrote: post #2

Does anyone know what it is they're building? I'm struggling to think of a market that is dominated by free that could also be made easier. Email seems like a possible bet as all the other major email providers are free.

They're 37 Signals, creators of Ruby on Rails, Basecamp, and other fine things that may claim to solve a certain task 'easier' than other competitors.

I think the question above was referring to the new service they are building, not what they have already done.

Re: Competing on easy

#7

Post by nicksergeant »

navitronic wrote: post #5

Not a huge fan of their blog's redesign. The combination of the serif font, text-indent on paragraphs and lack of separation between them makes reading it a chore. One of the first times I have needed to use Safari's reader mode out of necessity.

This does not add anything to the conversation about the article.

Re: Competing on easy

#8

Post by dave1619 »

This post really made me think. If you're going after easy then I suppose you look for things that are currently difficult and you can make a competing product. This seems to open up a lot of opportunities.

Re: Competing on easy

#9

Post by dchuk »

nicksergeant wrote: post #7
navitronic wrote: post #5

Not a huge fan of their blog's redesign. The combination of the serif font, text-indent on paragraphs and lack of separation between them makes reading it a chore. One of the first times I have needed to use Safari's reader mode out of necessity.

This does not add anything to the conversation about the article.

The lack of hierarchy in navigation and contrast in their design makes it really hard to navigate the archives of the blog or really establish the differences between content, navigation, and comments.

As the blog post is about building a great product with the core competitive advantage being simplicity, this new blog design is a full 180 from the point of their post.

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