The #1 UX Failure of New Products
stephaniehay.com
The #1 UX Failure of New Products
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Re: The #1 UX Failure of New Products
#2One of the best technique I have ever seen as a user/customer is being able to do the entire call to action without having to log in / fill out forms.
eg: if you're going to sell me something, try to convert me into a longer time customer / account holder AFTER you've sold me a product.
It essentially means creating accounts on the fly based only on an email address.
Re: The #1 UX Failure of New Products
#3One of the best technique I have ever seen as a user/customer is being able to do the entire call to action without having to log in / fill out forms. eg: if you're going to sell me something, try to convert me into a longer time customer / account holder AFTER you've sold me a product. It essentially means creating accounts on the fly based only on an email address.
Agreed. Too many startups are focused on connecting to the social graph instead of selling a customer on it. If they like your product, they will make sure their friends are on it or hear about it.