Matthew McConaughey trademarks himself to fight AI misuse

I think the parody law would make this moot. Unless he's made to be selling something, I'd imagine him being a public figure would make the trademarks meaningless.

Re: Matthew McConaughey trademarks himself to fight AI misuse

#6

Post by 1vuio0pswjnm7 » Wed, Jan 14, 2026, 8:31 PM UTC

Text-only:

https://assets.msn.com/content/view/v2/Detail/en-in/AA1UaVvt

Re: Matthew McConaughey trademarks himself to fight AI misuse

#7

Post by ChrisArchitect » Wed, Jan 14, 2026, 8:38 PM UTC

non-paywall WSJ source from earlier: https://www.wsj.com/tech/ai/matthew-mcconaughey-trademarks-h...

Re: Matthew McConaughey trademarks himself to fight AI misuse

#8

Post by ChrisArchitect » Wed, Jan 14, 2026, 8:38 PM UTC

As with most things around AI, the problem is the scale. We are not ready for the amount of cease & desist court cases around individual likeness etc that are going to start flooding and overwhelming the system.

Re: Matthew McConaughey trademarks himself to fight AI misuse

#9

Post by 1vuio0pswjnm7 » Wed, Jan 14, 2026, 8:41 PM UTC

Meanwhile he has been doing TV ads for "AI" for years

https://www.youtube.com/watch?v=x7W__UoPyh4

https://www.youtube.com/watch?v=s4JNLL7U8H8

https://www.youtube.com/watch?v=x7W__UoPyh4

https://www.youtube.com/watch?v=-35QjvFEmhE

https://www.youtube.com/watch?v=FvG41iEXFrU

https://www.youtube.com/watch?v=EZqmBcqDkyw

https://www.youtube.com/watch?v=wI2cBdo0XDw

https://www.youtube.com/watch?v=nvKDYQJ1QwM

https://www.youtube.com/watch?v=U-9IqXij9Xk

https://www.youtube.com/watch?v=4OHD4sqCE3w

Re: Matthew McConaughey trademarks himself to fight AI misuse

#10

Post by tracker1 » Wed, Jan 14, 2026, 9:56 PM UTC

I'm mixed on this... there are always other actual people that will have matching voices or looks. Are they now effectively illegal for looking/sounding like they do?

IIRC, works have been sued for actors looking/sounding like other voice actors.