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Here is the hard reality most data teams are facing as we close 2025:

We are drowning in “successful” work that changes nothing.

We have better governance frameworks. We have cleaner dbt projects. We have decentralized ownership. We have technically perfect workflows. But ask yourself: Do we have data on our own impact?

We track the reliability of our pipelines, but not the reliability of the decisions made using them. We celebrate that dbt enabled better data transformation, but we forget that dbt is supposed to enable better business decisions.