Google Tag Manager
google.com
Google Tag Manager
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Re: Google Tag Manager
#2I don't understand what these "tags" are that they are referring to? I guess I really just do not understand what this product does. Anyone care to enlighten me?
EDIT: Thanks to everyone who replied, I do have a cleared idea now. This video was particularly helpful: http://www.youtube.com/watch?v=KRvbFpeZ11Y
So the way I'd describe this to myself to make sense of it is it's a content management system for third-party Javascript code snippets. The focus appears to be on Google services (Analytics, AdSense, etc.) but from the video it appears you can use third party code as well.
I find it slightly odd that it's "pitched" to marketers (I'm quite certain none our marketers are going to do regex matching to contextually place snippets on certain pages), so I'm more interested in whether it adds benefits to the developer and/or the end user.
Does it slow down or speed up page load times and responsiveness? Is it configurable for more "complex" snippets (both sync and async, etc)? I'm thinking about chartbeat e.g., where you have a snippet that runs at the top of the page to grab a timestamp, and the rest of the snippet runs at the end.
If it really does help wrangle and manage all of these code snippets without harming the user experience it might be worth investigating...
Re: Google Tag Manager
#3I don't understand what these "tags" are that they are referring to? I guess I really just do not understand what this product does. Anyone care to enlighten me? EDIT: Thanks to everyone who replied, I do have a cleared idea now. This video was particularly helpful: http://www.youtube.com/watch?v=KRvbFpeZ11Y So the way I'd describe this to myself to make sense of it is it's a content management system for third-party…
I also think the site doesn't explain very well the idea. Take a look to this video: http://www.youtube.com/watch?v=KRvbFpeZ11Y should be easier to understand.
Re: Google Tag Manager
#4I don't understand what these "tags" are that they are referring to? I guess I really just do not understand what this product does. Anyone care to enlighten me? EDIT: Thanks to everyone who replied, I do have a cleared idea now. This video was particularly helpful: http://www.youtube.com/watch?v=KRvbFpeZ11Y So the way I'd describe this to myself to make sense of it is it's a content management system for third-party…
Took me a while to work it out too. Really weirdly presented given the audience.
It is primarily talking about Javascript snippets. Google Analytics snippet, Facebook Like button snippet etc.
Re: Google Tag Manager
#5Do lots of cool stuff without bothering your IT department! Now add this code to every page on your site...
Re: Google Tag Manager
#6I don't understand what these "tags" are that they are referring to? I guess I really just do not understand what this product does. Anyone care to enlighten me? EDIT: Thanks to everyone who replied, I do have a cleared idea now. This video was particularly helpful: http://www.youtube.com/watch?v=KRvbFpeZ11Y So the way I'd describe this to myself to make sense of it is it's a content management system for third-party…
If you are non-coder/technical and use soem analytics software (e.g. Google Analytics), this is for you.
Normally, you grab the tracking codes from Google Analytics and hand that to the developer/webmaster to include in the site.
With this, you create a tag in Tag Manager for your Analytics code snippet and hand them off to your webmaster. If there are changes to your analytics code, you can change it yourself using Tag Manager and no need to wait for your webmaster to do it.
Re: Google Tag Manager
#7I don't understand what these "tags" are that they are referring to? I guess I really just do not understand what this product does. Anyone care to enlighten me? EDIT: Thanks to everyone who replied, I do have a cleared idea now. This video was particularly helpful: http://www.youtube.com/watch?v=KRvbFpeZ11Y So the way I'd describe this to myself to make sense of it is it's a content management system for third-party…
Just to add to the discussion, the tag management area is decently niche but really important when you need it aka it can speed up your site significantly, allow you to not bother or need developers as much, and dedup marketing spends across different networks. All things that mean A LOT to marketers of large sites with large spends.
Re: Google Tag Manager
#8I don't understand what these "tags" are that they are referring to? I guess I really just do not understand what this product does. Anyone care to enlighten me? EDIT: Thanks to everyone who replied, I do have a cleared idea now. This video was particularly helpful: http://www.youtube.com/watch?v=KRvbFpeZ11Y So the way I'd describe this to myself to make sense of it is it's a content management system for third-party…
The title here originally appended "(Javascript snippets)" but I guess the mods removed it?
Re: Google Tag Manager
#9Right now I have that feeling you get when you build something you are quite proud of and then someone else comes along and does it far far better for free.
C'est la vie I guess. Onto the next thing, whatever that may be
Re: Google Tag Manager
#10I don't understand what these "tags" are that they are referring to? I guess I really just do not understand what this product does. Anyone care to enlighten me? EDIT: Thanks to everyone who replied, I do have a cleared idea now. This video was particularly helpful: http://www.youtube.com/watch?v=KRvbFpeZ11Y So the way I'd describe this to myself to make sense of it is it's a content management system for third-party…
> I find it slightly odd that it's "pitched" to marketers
Marketers are who typically need to tag a page with -- Google Analytics, AdWords/AdRoll/Retargeter and a half dozen other remarketing services' tags, Quantcast/Compete, KissMetrics/MixPanel, Omniture or other ad trackers... the list of tags for tracking visitors gets quite large just to effectively create and track marketing results.
This isn't a generic JavaScript delivery platform. You wouldn't put AdSense or Facebook Like code in it, as some suggested, as that has to be placed where you want the output to be. "Tags" refers to JS code that tags visitors for marketing purposes; no output.