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Things that aren't doing the thing

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Re: Things that aren't doing the thing

#3
I'm inspired by this and want to extend it, perhaps telescopically, by discussing what the thing is.

Sometimes we see our task as being, "do C," and we forget the "B" and "A" that come before.

Maybe you can't do "C" without discussing it ("B") or researching how others did it ("A"). In these cases, we shouldn't simply think the thing is "C"—the thing must first be "A," then "B," and then, "C."

If we forget this, we're bound to think "C" is the only thing of value, that it should take an hour and not a week, or that people doing the "A's" or "B's" to enable the "Cs" must be doing nothing at all!

Re: Things that aren't doing the thing

#9
post #6
post #2

Marketing is absolutely doing the thing; ignore this to your peril. I don't think reality is quite as binary as this post suggests.

But that would be doing the thing after you’ve done the thing no?

That depends. If OP’s job is marketing then doing it before is doing the thing even if it pisses off the people who’ll have to do the thing OP made up.
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