51% of web traffic is now AI, but most APIs still return HTML
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Re: 51% of web traffic is now AI, but most APIs still return HTML
#2Author here. I analyzed the infrastructure shift happening as AI agents become the majority of web traffic (51% per Imperva 2025).
Key findings: - Token costs drop 95% when serving JSON/Markdown vs HTML - Companies with agent-friendly APIs seeing 400% traffic increases - New metrics (AIX, TX, MPX) becoming more important than traditional KPIs
The article includes: - OpenAPI, Arazzo, MCP and GEPA - Examples for content negotiation - 30-day transformation roadmap
Happy to answer questions about implementation details or the economic implications.