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The case for shorter .com domains

nklswbr.com

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Re: The case for shorter .com domains

#2
I’ve noticed more companies shortening their .com domains over time, sometimes years after launch. I collected a few examples in this post and was curious if others here have seen similar trends or have more examples.

Re: The case for shorter .com domains

#3
post #2

I’ve noticed more companies shortening their .com domains over time, sometimes years after launch. I collected a few examples in this post and was curious if others here have seen similar trends or have more examples.

People seemed to prefer shorter domain names as far back as I can remember domain names. I always presumed that successful companies switched to a shorter name because they were better able to pay to acquire it from someone who had owned it since 1992 or whenever.

Re: The case for shorter .com domains

#4
- The shorter the domain, the easier to advertise it on radio and TV and less likely people spell it wrong ending up at the wrong place - such as a squatted or watering hole domain.

- Shorter is easier to remember.

- Shorter is easier to type on a cell phone.

- Shorter is easier to type when inebriated - not always a good thing.

Re: The case for shorter .com domains

#5
it's not really a "case for" anything, to my eye it's mostly that as companies get bigger they are more willing (and able) to just spaff $10m up a wall on something very stupid like a .com domain to replace the domain that they got successful with.

Re: The case for shorter .com domains

#6
post #2

I’ve noticed more companies shortening their .com domains over time, sometimes years after launch. I collected a few examples in this post and was curious if others here have seen similar trends or have more examples.

This seems to generally be a byproduct of having more capital available to buy the shorter domains from squatters

Re: The case for shorter .com domains

#8
post #3
post #2

I’ve noticed more companies shortening their .com domains over time, sometimes years after launch. I collected a few examples in this post and was curious if others here have seen similar trends or have more examples.

People seemed to prefer shorter domain names as far back as I can remember domain names. I always presumed that successful companies switched to a shorter name because they were better able to pay to acquire it from someone who had owned it since 1992 or whenever.

Yes, one company I worked for shortened their domain by buying it for €500k. Original owner of the domain never used it.

I can't remember what the original domain was now; I thought I knew but it's in use by a different company (and has been for ages, verified by Internet Archive), which kind of proves the point of the article.

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