As AI kills search traffic, Google launches Offerwall to boost publisher revenue
1–10 of 112 posts
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#2Hopefully everyone's learned not to build their business on top of any Google product. Who knows when they'll cancel it.
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#3AI kills search traffic. Yes.
OTOH good search - deep research - is one of the biggest productivity gains using AI.
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#4LLMs haven't "killed" search traffic.
Google has intentionally degraded search as a product to try to force people to use their models.
As they've now realized this kills off any incentive to feed their LLMs with new content they're stuck actually having to pay lip service to publishers by offering them, yep, a new way to prevent users from seeing their content!
What a bummer of a decade this has become.
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#5Is it only me who feels its incredibly unfair for publishers, that not only did big tech trained their LLMs on free content authored by these publishers, but it's also killing their future revenue. It's like stealing from someone and then making sure they never make money again.
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#6Scare off whatever human visitors you have left with more paywalls, sounds like a great plan.
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#7Readers can unlock more content(which is often just some AI slop or SEO optimized word salad) by watching an ad or can get their content on some AI chatbot on the VC's dime.
Good luck with that, quality publishing died years ago when Google was optimizing for their end.
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#8LLMs haven't "killed" search traffic. Google has intentionally degraded search as a product to try to force people to use their models. As they've now realized this kills off any incentive to feed their LLMs with new content they're stuck actually having to pay lip service to publishers by offering them, yep, a new way to prevent users from seeing their content! What a bummer of a decade this has become.
"LLMs haven't "killed" search traffic."
"Google has intentionally degraded search as a product to try to force people to use their models."
Both things can be true.
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#9Is it only me who feels its incredibly unfair for publishers, that not only did big tech trained their LLMs on free content authored by these publishers, but it's also killing their future revenue. It's like stealing from someone and then making sure they never make money again.
And then governments are mysteriously rolling over and saying of course it's not infringement and even if it is we'll legislate against it.
Just all stinks of corruption.
Re: As AI kills search traffic, Google launches Offerwall to boost publisher revenue
#10Is it only me who feels its incredibly unfair for publishers, that not only did big tech trained their LLMs on free content authored by these publishers, but it's also killing their future revenue. It's like stealing from someone and then making sure they never make money again.
Publishers ≠ authors.