Live data from Hacker News

FreshBooks moves from Online Invoicing to Cloud Accounting

freshbooks.com

1–10 of 34 posts

Re: FreshBooks moves from Online Invoicing to Cloud Accounting

#3
post #2

When I got the e-mail from them this morning, all I could think of is "what a shame". Freshbooks is such a great name/brand, and in my mind, the "books" part of the name was still enough to at least allude to "bookkeeping".

Maybe a defense from QB's lawyers?

Re: FreshBooks moves from Online Invoicing to Cloud Accounting

#5
My reply to Mike when I got the email this morning:

That didn't give me much substantive information. Sounds like you're excited for the changes so I'm excited to see what they will be but at the moment I don't know what to expect. Just figured you'd appreciate honest feedback.

Re: FreshBooks moves from Online Invoicing to Cloud Accounting

#7
If you need to change your great company name to a worse company name because of an external legal threat, it's really really important that you communicate that rationale to your users. Otherwise they'll just think that you have terrible judgement and don't have your priorities in order.

Re: FreshBooks moves from Online Invoicing to Cloud Accounting

#8
post #4

I am still confused (customer of freshbooks). Are they officially changing their name from freshbooks to cloudaccounting OR they are just adding more features that supports accounting ?

I was confused as well. I assume Freshbooks the name is staying, seeing as http://www.cloudaccounting.com/ appears to be a legitimate site. Freshbooks is a great name.

Re: FreshBooks moves from Online Invoicing to Cloud Accounting

#10
post #4

I am still confused (customer of freshbooks). Are they officially changing their name from freshbooks to cloudaccounting OR they are just adding more features that supports accounting ?

Well their logo now says "FreshBooks Cloud Accounting"

I believe it used to just say FreshBooks.

Post reply on HN