Live data from Hacker News

Tumblr to join the Fediverse after WordPress migration completes

techcrunch.com

1–10 of 84 posts

Re: Tumblr to join the Fediverse after WordPress migration completes

#2
I'm befuddled that Automattic is still investing in adding features (e.g. federation) to Tumblr. There's just about no chance of them actually making money from it, because its users are just about the most monetization-hostile users on the Internet.

It doesn't help that the CEO actively antagonized a large portion of the site not too long ago.

Re: Tumblr to join the Fediverse after WordPress migration completes

#3
post #2

I'm befuddled that Automattic is still investing in adding features (e.g. federation) to Tumblr. There's just about no chance of them actually making money from it, because its users are just about the most monetization-hostile users on the Internet. It doesn't help that the CEO actively antagonized a large portion of the site not too long ago.

If they're converting Tumblr to Wordpress, I bet it will get folded into their main hosting solution eventually and Tumblr will cease to exist.

Re: Tumblr to join the Fediverse after WordPress migration completes

#5
post #2

I'm befuddled that Automattic is still investing in adding features (e.g. federation) to Tumblr. There's just about no chance of them actually making money from it, because its users are just about the most monetization-hostile users on the Internet. It doesn't help that the CEO actively antagonized a large portion of the site not too long ago.

What else would they invest long term capital into? Developing PHP is the only thing that could come to mind

Re: Tumblr to join the Fediverse after WordPress migration completes

#8
post #2

I'm befuddled that Automattic is still investing in adding features (e.g. federation) to Tumblr. There's just about no chance of them actually making money from it, because its users are just about the most monetization-hostile users on the Internet. It doesn't help that the CEO actively antagonized a large portion of the site not too long ago.

Their play is not to make money from Tumblr users, but to grow the total number of users connected to ActivityPub. Then they can go to BigCos and say "here it is, you can drop Twitter/Threads/Instagram/TikTok and control your social media presence directly."

It's not that different from what Facebook is doing with Threads. They are not interested in making money from social media, they are just hoping they can become the main infrastructure provider.

Re: Tumblr to join the Fediverse after WordPress migration completes

#9
post #2

I'm befuddled that Automattic is still investing in adding features (e.g. federation) to Tumblr. There's just about no chance of them actually making money from it, because its users are just about the most monetization-hostile users on the Internet. It doesn't help that the CEO actively antagonized a large portion of the site not too long ago.

> It doesn't help that the CEO actively antagonized a large portion of the site not too long ago.

I love that this statement could apply to either Tumblr or WordPress. CEOs are such an expensive liability lately.

Re: Tumblr to join the Fediverse after WordPress migration completes

#10
post #6

If Matt wasn't so fixated on WPEngine, he could actually do something important and radical by pushing Tumblr as a true user-controlled (i.e. each user has their own TLD) alternative to Twitter, BlueSky, Instagram, Threads, etc.

(Pure) ActivityPub would be the wrong basis for this. Its federated model is not meant to give control to the end user.

SOLID or ActivityPods, on the other hand...

Post reply on HN