Why is Warner Bros. Discovery putting old movies on YouTube?
1–10 of 485 posts
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#2I assume they get "monetization" from Youtube and they don't need to worry about hosting or discovery. Probably better than doing nothing with these films.
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#3These are movies nobody is lining up to syndicate, for a company desperate for cash. Why not dump them on YouTube and get a bit of ad revenue? It’s low effort relative to the income it generates. Even if it’s unlikely to make much money.
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#4There's a small chance they will get a cult following with more exposure and lead to increase in value of the IP.
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#5I assume they get "monetization" from Youtube and they don't need to worry about hosting or discovery. Probably better than doing nothing with these films.
agree.
as a 2nd order effect, crowds out the competition: every 90 minutes spent watching a low value film of yours is time not spent watching anything of the competition.
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#6Oh nice they got The Science of Sleep (2006) on here, great film with Gael García Bernal by Michel Gondry.
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#7I assume they get "monetization" from Youtube and they don't need to worry about hosting or discovery. Probably better than doing nothing with these films.
I'm a little surprised there isn't more of this. Building a streaming service is pretty expensive.. a lot of the platforms lost money doing so and really only made it back when they merged into an umbrella of other services.
I'm also a little surprised no one has yet (AFAIK) done the "viral indie release to Youtube" path. I feel like it's sitting there waiting to be exploited.
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#8These are movies nobody is lining up to syndicate, for a company desperate for cash. Why not dump them on YouTube and get a bit of ad revenue? It’s low effort relative to the income it generates. Even if it’s unlikely to make much money.
The why not is because it potentially devalues the prestige of the individual work’s IP, and the brand in general.
This is short-term optimization, par for the course with the new Disovery-owned Warner Bros.
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#9As always, don't count on it lasting. Nevertheless, it's a welcome move from WB, even if I've already fallen out of movie watching. I'm quite surprised they did it region-free.
Re: Why is Warner Bros. Discovery putting old movies on YouTube?
#10My guess would be offloading storage space while adding monetization revenue.