The Psychological Difference Between Freemium & Free Trial Plans

I don't think a comparison between amount of space usable/user (like in Evernote) and max words/day (your freemium?) is fair. If Evernote limited based on bandwidth/day or something like that or your model was total # of words a free account can use, then perhaps the comparison would be more fair. I think the problem with a max words/day is that the customer will limit their dependence to that maximum. You need the customer in a mindset where they'll only be concerned about the free plan's limits by the time they are dependent on the product.

Re: The Psychological Difference Between Freemium & Free Trial Plans

#6

Post by dchuk » Sat, May 26, 2012, 4:57 AM UTC

uiri wrote: post #5

I don't think a comparison between amount of space usable/user (like in Evernote) and max words/day (your freemium?) is fair. If Evernote limited based on bandwidth/day or something like that or your model was total # of words a free account can use, then perhaps the comparison would be more fair. I think the problem with a max words/day is that the customer will limit their dependence to that maximum. You need the c…

right, I agree. I was using evernote moreso because 1) I was writing the post in evernote at the time so it was the first thing I thought of and 2) they have extremely low costs and require a decent amount of time to convince a user to convert to a paying user (they fully need to incorporate evernote into their workflow before converting).

My product (and this is in no way a comparison on product value to evernote) produces keyword analysis results nearly immediately, so the value can be realized a lot sooner and the user can incorporate my product into their workflow a lot sooner than something like evernote.

Also, as Evernote limits by total storage space in the free plan, it's comparable to what we used to do with total keywords for a free trial (before our freemium).

Re: The Psychological Difference Between Freemium & Free Trial Plans

#7

Post by rogerbinns » Sat, May 26, 2012, 5:46 AM UTC

I'm still astonished at the sites that want contact information before they will tell you how their product works. HelpScout seemed useful for my startup, and I end up at a page where they will show me a video providing I supply a plethora of information. I waited for several minutes waiting for the email to arrive at mailinator before giving up.