Getting Real book is now free PDF
gettingreal.37signals.com
Getting Real book is now free PDF
1–10 of 91 posts
Re: Getting Real book is now free PDF
#2The 'enter your e-mail address to get X' approach is spreading! Unsurprising.. because it works like gangbusters :-)
In this case, you get an e-mail that says: "Periodically we'll drop you a line if we have something interesting to share." (There's also an unsubscribe link.) They'll get to build up an incredible list with this.
I'm happy to see 37signals using this approach as it helps legitimize the technique of building a list using free content without disclosing a subscription up front. Till now I've avoided this technique but I imagine it could convert like crazy and build a good list if done right.
Re: Getting Real book is now free PDF
#3The 'enter your e-mail address to get X' approach is spreading! Unsurprising.. because it works like gangbusters :-) In this case, you get an e-mail that says: "Periodically we'll drop you a line if we have something interesting to share." (There's also an unsubscribe link.) They'll get to build up an incredible list with this. I'm happy to see 37signals using this approach as it helps legitimize the technique of bui…
Personally I don't care giving my email since as you said I can instantly unsubscribe from their list (which I won't).
We can never appreciate enough when a for-profit organization gives things for free. I mean, that pdf is about their knowledge, and the one they use to make money.
I come from outside of the tech business world, and I am always amazed to see that sharing/open source/nice community built around it.
So yeah, +1 to anything shared :)
Re: Getting Real book is now free PDF
#4This is wonderful. One of the best reality checks for a developer/entrepreneur.
Not to be a dick, but I would appreciate a mobi version of it.
Re: Getting Real book is now free PDF
#5This is wonderful. One of the best reality checks for a developer/entrepreneur. Not to be a dick, but I would appreciate a mobi version of it.
Same here and I would also love to see the epub version of it, too.
Re: Getting Real book is now free PDF
#6The 'enter your e-mail address to get X' approach is spreading! Unsurprising.. because it works like gangbusters :-) In this case, you get an e-mail that says: "Periodically we'll drop you a line if we have something interesting to share." (There's also an unsubscribe link.) They'll get to build up an incredible list with this. I'm happy to see 37signals using this approach as it helps legitimize the technique of bui…
I have a list of email adresses I use just for these fake subscriptions..
Re: Getting Real book is now free PDF
#7?
Thought it was already free for years.
Re: Getting Real book is now free PDF
#8This book has always been free right? It started life as a free HTML version and they only added the pay-for-PDF later when it became successful.
http://gettingreal.37signals.com/toc.php
Kudos for making the whole thing free. But it wasn't that big a leap.
Re: Getting Real book is now free PDF
#9The 'enter your e-mail address to get X' approach is spreading! Unsurprising.. because it works like gangbusters :-) In this case, you get an e-mail that says: "Periodically we'll drop you a line if we have something interesting to share." (There's also an unsubscribe link.) They'll get to build up an incredible list with this. I'm happy to see 37signals using this approach as it helps legitimize the technique of bui…
I have a list of email adresses I use just for these fake subscriptions..
I just use a temporary mail service (e.g. http://10minutemail.com).
Re: Getting Real book is now free PDF
#10? Thought it was already free for years.
It was free in its html version. The pdf costed about 20$.