GM Says Facebook Ads Don't Work, Pulls $10 Million Account
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Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#2I don't think that's the case for everyone.
I work at a online advertising firm in DC specializing in political and non-profit work - mostly email list building, soliciting volunteers, awareness, etc campaign activities. We work with AOL, Yahoo, Google and Facebook, among many others.
I'm not a fan of FB's policies in general, but... We've found FB to be very effective - on a cost per acquisition basis, much more so than search advertising and on par with other vehicles.
Obviously, test to see what's effective for your needs, but I wouldn't rule out Facebook based on GM's experience. Cars are an unusually high involvement purchase, unlike most things people would be advertising.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#3> GM spends about $40 million a year on Facebook marketing, according to the Wall Street Journal, about $10 million of which is for paid advertisements. It will continue to post relevant content about the company and its brands on GM’s Facebook pages.
The best marketing on Facebook doesn't make Facebook any money.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#4GM kindof has their work cut out for them on facebook. Most of facebook isn't looking for a new car (maybe a used one) and the facebook moms aren't exactly stoked for GM cars.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#5I certainly didn't have a $10MM spend, but I also had dismal results for my B2B campaign. My takeaway is FB is purely a social place where people unwind and don't want to do any 'work' -- whether that is considering a product for their job, or the effort involved in considering a large purchase as rio517 mentions.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#6GM kindof has their work cut out for them on facebook. Most of facebook isn't looking for a new car (maybe a used one) and the facebook moms aren't exactly stoked for GM cars.
Most people are on Facebook, so there are a large number of people looking for new cars. Facebook's big pitch to advertisers is that it can target better than anyone else. Why can't they find people who are looking for a new car?
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#7I don't think that's the case for everyone. I work at a online advertising firm in DC specializing in political and non-profit work - mostly email list building, soliciting volunteers, awareness, etc campaign activities. We work with AOL, Yahoo, Google and Facebook, among many others. I'm not a fan of FB's policies in general, but... We've found FB to be very effective - on a cost per acquisition basis, much more so…
Facebook is very good for non-profits, I've seen a non-profit animal conservation become the largest in my country thanks to it (Animales Sin Hogar here in Uruguay).
I guess it's because of the demographics (as someone said, facebook moms with free time - and a soft heart).
Anecdotal evidence, but I've heard it's very good for small shops targeted for women, and my girlfriend did buy from a facebook ad.
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#8Timing of this announcement is indeed somewhat awkward ...
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#9Am I the only one that thinks there's a really big advertising/personal data mining bubble that's ripe for popping?
Re: GM Says Facebook Ads Don't Work, Pulls $10 Million Account
#10[deleted]