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Louis CK does it again - 2 audio shows without DRM at $5 each

buy.louisck.net

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Re: Louis CK does it again - 2 audio shows without DRM at $5 each

#5

Post by jrockway »

What's more interesting is that he got HBO to release their content in a DRM-free format. (HBO is the network that previously wouldn't let you buy their online video service unless you already had cable and an HBO subscription, rather defeating the purpose of buying the content online.)

This is what fighting piracy looks like.

Re: Louis CK does it again - 2 audio shows without DRM at $5 each

#7

Post by blhack »

Here's a thing on conversion:

I'm going to be offering other things through this site. Would you like to hear about them?

	      Yes, I'd like to receive further emails about Louis C.K. things.	
	      
              No, leave me alone forever, you fat idiot.
No was checked by default, and the phrasing says "Hello, I am a human."

I clicked yes.

Re: Louis CK does it again - 2 audio shows without DRM at $5 each

#8

Post by AgentConundrum »

jeffool wrote: post #6
coffeejunk wrote: post #4

he also released his beacon performance as an audio download.

And those who bought the Beacon video, now get the audio as a choice!

s/a choice/an added bonus/

You get the audio in addition to the video now, whether you buy it now or in the future.

Stand up guy.

Re: Louis CK does it again - 2 audio shows without DRM at $5 each

#9

Post by AgentConundrum »

blhack wrote: post #7

Here's a thing on conversion: I'm going to be offering other things through this site. Would you like to hear about them? Yes, I'd like to receive further emails about Louis C.K. things. No, leave me alone forever, you fat idiot. No was checked by default , and the phrasing says "Hello, I am a human." I clicked yes.

I remember when the video came out, the opt-in emailing was a huge deal, and he commented on the response he got to that in pretty much every interview I read from him on the subject.

I also opted-in to his mailings, partly because it was opt-in rather than opt-out, and partly because of his tone. He has some great copy for selling comedy videos, and now albums. In the email he sent out about the new audio specials, he had his usual laid back tone, but he also ended with this:

> Okay. that was exhausting. Sorry. I didn't even ask you how you are. How are you? Oh yea? Oh good. That's great. What? Oh man. That's tough. I'm sorry... Oh well that sounds like you handled it well, though. So. Yeah. Yeah. I know. I know that's... yeah. Well... Just remember, time will go by and that'll just be on the list of shit that happened to you. You'll be okay. Yeah. Huh?... Oh. Really? HE DID? Oh my GOD! hahaha!! That's CRAZY! No. no. I won't tell him you told me. Of course not. Alright well... uhuh? Oh wow. yeah. Alright well.. I really gotta go. Thanks for listening. I'm glad you're basically okay. Stay in touch.

> your friend,

> Louis C.K.

It's almost like treating your customer like a person and not just a wallet with some flesh hanging off of it helps your cause. It's a novel idea to be sure.

Re: Louis CK does it again - 2 audio shows without DRM at $5 each

#10

Post by maybird »

trun wrote: post #3

Somewhat related, I think his site has my favorite 'forgot my password' email ever. Apparently you forgot your password? Ok, so here's your new one, stupid: EMAIL: xxxxx@gmail.com PASSWORD: moron.xxxxx

Are you saying that your password is reset to "moron." followed by your login?
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