Growth Hacker is the New VP Marketing - Andrew Chen
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Growth Hacker is the New VP Marketing - Andrew Chen
1–10 of 19 posts
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#2Doesn't this fall under the already-existing title of Product Manager?
The way I look at what a PM does, this is exactly it: knowing the technical aspects enough to figure out what is possible and detail it for engineering to build. It doesn't have to be the same person that specs it and build it.
That being said, I'd be very happy to get a job as "growth hacker" for I believe I'm better at thinking that kind of integrations through, than at what is on the "marketing side" of product management.
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#3Everything seemed to be flowing logically until I got to this statement "No traditional marketer would have figured this out" (referring to integrating a Craigslist post into Airbnb). To that statement my question is why couldn't a traditional marketer imagine that functionality? They probably wouldn't have been able to create the actual implementation themselves but that would be a job for an engineer regardless of who came up with the idea. If the marketer happened to be an engineer great, if not, it seems like something that would just be delegated to a technical member of the team.
From what I understand Airbnb did a fair bit of spamming to craigslist prior to the very slick layout you see there so the idea of marketing via craigslist was already baked into their strategy regardless of it's implementation.
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#4"The fastest way to spread your product is by distributing it on a platform using APIs, not MBAs." As a marketer, this is why I am learning to code. Great article!
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#5Marketing is becoming hacking, but then again it seems like everything is becoming hacking.
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#6Marketing is becoming hacking, but then again it seems like everything is becoming hacking.
Oh, I am so burned out from that word. Everybody wants a piece of the community and tries to be authentic by adopting its lingo. But it feels so goddamned forced.
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#7Marketing is becoming hacking, but then again it seems like everything is becoming hacking.
Oh, I am so burned out from that word. Everybody wants a piece of the community and tries to be authentic by adopting its lingo. But it feels so goddamned forced.
I only use it for lack of a better one; "programming" seems too specific. What would you suggest?
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#8Earlier quoted context omitted.
Oh, I am so burned out from that word. Everybody wants a piece of the community and tries to be authentic by adopting its lingo. But it feels so goddamned forced.
I only use it for lack of a better one; "programming" seems too specific. What would you suggest?
I was talking more about hacking in the "doing something clever" sense that has popped up like crazy: hack your taxes! hack your wife! hack the stock market! etc.
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#9"It is expressly prohibited to post content to craigslist using any automated means."
http://www.craigslist.org/about/terms.of.use
Companies have lost their domains due to this.
Re: Growth Hacker is the New VP Marketing - Andrew Chen
#10"It is expressly prohibited to post content to craigslist using any automated means." http://www.craigslist.org/about/terms.of.use Companies have lost their domains due to this.
From the article, it looks like they don't actually post. They create the post, but it's up to the user to click the send button.