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We removed advertising cookies, here's what happened

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Re: We removed advertising cookies, here's what happened

#3

Post by zztop44 »

junon wrote: post #2

I kept waiting for their findings but halfway through it's just a bunch of self-gratifying talk and deflecting talking about why they think it's important - I read for two solid minutes without them getting to any hard numbers or findings.

It does have findings, it’s just a long article. Maybe longer than it needs to be. Looks like their SERP ads CPC increased by 30% and conversions decreased, display ad conversions plummeted (partially offset by cheaper CPMs) and YouTube ads switched to optimize for watch time instead of conversions seemed to perform better and lead to cheaper conversions.

Re: We removed advertising cookies, here's what happened

#6

Post by c0l0 »

zztop44 wrote: post #3
junon wrote: post #2

I kept waiting for their findings but halfway through it's just a bunch of self-gratifying talk and deflecting talking about why they think it's important - I read for two solid minutes without them getting to any hard numbers or findings.

It does have findings, it’s just a long article. Maybe longer than it needs to be. Looks like their SERP ads CPC increased by 30% and conversions decreased, display ad conversions plummeted (partially offset by cheaper CPMs) and YouTube ads switched to optimize for watch time instead of conversions seemed to perform better and lead to cheaper conversions.

The one number that should be of interest to anyone who's not a professional "growth marketer" is missing, though, don't you agree?

I skimmed the whole article, read your posting, and even though I know some of these words, I still have no idea if the decision was hurtful to the business, or if it did not move the needle at all, or if it even was a net positive, all things considered.

Re: We removed advertising cookies, here's what happened

#7

Post by cqqxo4zV46cp »

voytec wrote: post #4

Funny that the site tries to load some garbage from googletagmanager.com

I’ve seen countless occurrences of Google Tag Manager being routinely used for all kinds of things that aren’t “advertising cookies”. There really is no need for the snark.

Re: We removed advertising cookies, here's what happened

#9

Post by zelphirkalt »

cqqxo4zV46cp wrote: post #7
voytec wrote: post #4

Funny that the site tries to load some garbage from googletagmanager.com

I’ve seen countless occurrences of Google Tag Manager being routinely used for all kinds of things that aren’t “advertising cookies”. There really is no need for the snark.

It is in the same league as advertising cookies. If I visit a website, I want to read or interact with that website, not with Google. Trying to shove Google into my face will meet the same reaction as trying to shove ads in my face. Getting blocked.
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