Don't Say Velcro (2017)
velcro.com
Don't Say Velcro (2017)
1–10 of 175 posts
Re: Don't Say Velcro (2017)
#2they should've had a longer name if they didn't want to become a noun
Re: Don't Say Velcro (2017)
#3“Still confused?” LOL, yes!
Re: Don't Say Velcro (2017)
#4So, you can either try to change what's in the vocabulary of 300 million people for generations. Or change your brand name. They chose the first. Interesting.
Re: Don't Say Velcro (2017)
#5Reminds me of the dark ages, when Xerox was so dominant in the copier market that people used their brand as a noun and a verb. They were threatened with loss of their trademark, because it had become so generic. So they had a massive publicity campaign, asking people to say "copy" instead of "xerox".
Is this a uniquely US thing? In the UK, people always say "hoover" instead of "vacuum".
Re: Don't Say Velcro (2017)
#6Going to have to xerox this for my wall.
Re: Don't Say Velcro (2017)
#7Cute attempt, but Velcro/velcro has already been genericised for decades at this point. Nobody's going to move (back?) to "hook-and-loop," especially when the alternative rolls off the tongue a lot better.
Re: Don't Say Velcro (2017)
#8I can't tell if this is good marketing disguised as a joke or if it's just mega-out-of-touch cringe.
Re: Don't Say Velcro (2017)
#9This is literally a psyop. This is free marketing. Don’t fall for it.
Re: Don't Say Velcro (2017)
#10This is humor, right?