YC Facelift: DrChrono

#1

Post by micrypt » Mon, Apr 23, 2012, 3:29 PM UTC

YC Facelift: DrChrono
kyrobeshay.com

Re: YC Facelift: DrChrono

#2

Post by massarog » Mon, Apr 23, 2012, 3:43 PM UTC

Well done, I like it much better than their current design.

Re: YC Facelift: DrChrono

#3

Post by overshard » Mon, Apr 23, 2012, 3:48 PM UTC

What I like about all of these YC Facelift's are the call to action buttons. They all have a very predominate button to get people using/purchasing/signing up for the app. They also have very clear descriptions/videos of what the product does, examples and testimonials.

They do exactly what the homepage of a product needs to do... sell the product. Make it clear what the product is and easy to do == increased sales/conversions/signups.

Re: YC Facelift: DrChrono

#4

Post by unalone » Mon, Apr 23, 2012, 3:49 PM UTC

Very nice work, Kyro! I'm enjoying this Facelift series: you do a nice job of highlighting people's work you like while explaining why they could be doing it better. Refreshingly positive.

This facelift was more interesting than the last few because you're dealing with a more complex project. I think you did a good job of presenting a number of its features navigably. The redesign doesn't "snap" like the EXEC and Flutter designs, though: it's cleaner, but visually doesn't grab my attention the way some of your others have.

Re: YC Facelift: DrChrono

#5

Post by pbreit » Mon, Apr 23, 2012, 3:51 PM UTC

This is the first one where I think the original might be better. What is "MU"? Feature headings are too subtle. The "darkness" seems fine (I actually found the facelift's dark splotches jarring). Too wide (as usual). The original feels easier to scan. No link to the demo.

Some positives: the arrows to the call to action. The image of the doctor. Spotlighting MU certification (even though MU is not defined).

Re: YC Facelift: DrChrono

#6

Post by dustingetz » Mon, Apr 23, 2012, 3:56 PM UTC

hi kyro, i would love for you to write in more depth why you feel your designs are better than the originals. as an engineer looking to understand design, one subjective sentence isn't really doing it for me.

Re: YC Facelift: DrChrono

#7

Post by dominostars » Mon, Apr 23, 2012, 3:58 PM UTC

pbreit wrote: post #5

This is the first one where I think the original might be better. What is "MU"? Feature headings are too subtle. The "darkness" seems fine (I actually found the facelift's dark splotches jarring). Too wide (as usual). The original feels easier to scan. No link to the demo. Some positives: the arrows to the call to action. The image of the doctor. Spotlighting MU certification (even though MU is not defined).

This design gives me the immediate impression that this product is related to health care, something that the current drchrono.com does not do. And it's gorgeous, I think he did a great job with this one.

As far as MU, he claims, "I brought the ‘MU Certification’ badge front and center because I’ve been told that potential health incentives factor heavily in a practice’s or hospital’s decision to adopt a new platform."

So it sounds like it's relevant to actual customers.

Re: YC Facelift: DrChrono

#8

Post by jsherer » Mon, Apr 23, 2012, 3:59 PM UTC

I really enjoy your designs, Kyro. But, I would really like to see a side-by-side comparison of before and after. I think that will be really helpful in illustrating the design choices you make during the facelift.

Re: YC Facelift: DrChrono

#9

Post by philipjoubert » Mon, Apr 23, 2012, 4:02 PM UTC

I loved your previous redesigns but I felt this one wasn't quite there.

I had never been to DrChrono's website and didn't know much about them before this post - so your design was my first interaction with them. For the first minute of looking at your design I couldn't figure out:

-what the offering is

-what the value proposition is

I also found the headline "Efficient patient care at your finger tips" to be quite bland. In terms of design I found the page too busy and I initially didn't know where to focus. In my opinion this page is a long way from being as good as your redesign of Flutter.

Re: YC Facelift: DrChrono

#10

Post by thechangelog » Mon, Apr 23, 2012, 4:05 PM UTC

While I applaud the effort, this seems like a very short-sighted project. Design is not about how things look, it's about how things work to advance a set of goals. And it's very difficult to know how things work without research and exploration. Any new design would start with reviewing stats, business goals and the competition. Projects that don't do that should more-aptly be called "re-colouring" or "moving things around to be pretty."

Incidentally, there was a designer who did a "redesign" of the American Airlines site a while back and ignited a fire store. The response from one of AA's designers is worth a read: http://www.dustincurtis.com/dear_dustin_curtis.html