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Costs of running a macOS app studio business

notes.alinpanaitiu.com

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Re: Costs of running a macOS app studio business

#6
post #2

The net revenue he gets is actually reasonable.

Yes, here in The Netherlands I keep 60% of such income, compared to his 90% after tax.

Yeah. Start a BV (privately owned company) here and the tax calculation is similar, if not worse, in complexity and you get to hand over ~40% of your money... in a country with vastly higher CoL

Re: Costs of running a macOS app studio business

#8

That's a pretty good job. This may have been answered and I didn't see it, but how long did it take to get up to that level?

Author here! It's a tricky question to answer. I wrote Lunar v1 in 2017, and it was fully free for 4 years, but those years were essential for the app to mature and get a good following.

In June 2021 I launched Lunar v4 with the new support for Apple Silicon and I also added a paid tier. I started making good money from the start, most likely because Lunar was already "known". I was making about $3k/month back then, which was enough for me to not need a full time job anymore.

Getting to $6k was a gradual process since 2021 until now: constantly launching free apps, giving more attention to those that provided utility to most people, adding paid tiers when I had enough to offer over the existing free features.

Re: Costs of running a macOS app studio business

#9
I have so much respect for people who know what they want and can execute on it, despite the financial implications of doing so in cases where it carries financial risk. It inspires others to clearly know one’s self-worth, desires, and agency.

> But I could not fit into the same old Slack chat + Zoom meetings + SCRUM + daily report + doing something that you feel it has no purpose in the real world for 8 hours a day madness that consulting work needs. So I said "no, I'm sorry, I'd like to continue building my apps".

Re: Costs of running a macOS app studio business

#10
Congrats for knowing what's important to you (time and peace of mind, from what I read), and acting on it.

I work as a consultant, but for the same reasons: I choose to work only a few days a week, take the salary loss, and spend more time with my young kids. A time will come where I'll start working more, which will also unlock more meaningful work – but for now that's a choice I'm happy to make.

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