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Sports Illustrated Published Articles by Fake, AI-Generated Writers

futurism.com

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Re: Sports Illustrated Published Articles by Fake, AI-Generated Writers

#2
> "After we reached out with questions to the magazine's publisher, The Arena Group, all the AI-generated authors disappeared from Sports Illustrated's site without explanation. Our questions received no response."

What is The Arena Group? (https://thearenagroup.net/). It's a publicly traded company for one. (Stock price: AREN (NYSEAMERICAN) $2.76 -0.03 (-1.08%))

> "The Arena Group is an innovative technology platform and media company with a proven cutting-edge playbook that transforms media brands. We aggregate content across a diverse portfolio of over 265 brands, reaching over 100 million users monthly."

- "Our Brands": https://thearenagroup.net/our-brands/

So, basically, an entity that has people's eyeballs, content doesn't matter that much does it? But brand does (SI has notoriety for millions of people). I'm guessing ads are the main business here, therefore content generation in all ways that get people's attention is the goal (for cheap).

Re: Sports Illustrated Published Articles by Fake, AI-Generated Writers

#3
This battle will not be won by anyone other than the people using these tools to their advantage to pump and dump.

The genie is long out of the box now. Future iterations of LLMs will not get worse but better. And already now, something like GPT-4 easily bypasses human detection if the output is inherently controlled by a human.

Bad AI content can be detected super easily. ChatGPT is limited by its system prompts and it will always take the “least effort” way to answering your question, be it a question or an instruction to write an article. Repetition is a massive issue with 3.5 and Google can scout that out blindfolded.

If you want to mess with your own reputation then by all means use AI. The average internet user will not be any wiser about it. I would be very surprised if Google took action against these types of campaigns based on user feedback as opposed to an implementation in their own algorithms.

Re: Sports Illustrated Published Articles by Fake, AI-Generated Writers

#5
Every time an SI article finds me its happens to be by a confirmed human, however its tends to be the biggest fluff piece as if almost dictated by the persons agent.

Oh well, we were always a Sport Magazine household anyways, better writing.

Re: Sports Illustrated Published Articles by Fake, AI-Generated Writers

#6

Is this any worse than assembly-line journalism, where writers are churning out low-quality content en masse?

It's different in one way in particular: AI-generated content is in the public domain in the US, since copyright isn't applicable until a human's creative input occurs. That's either better or worse, depending on your viewpoint!

Re: Sports Illustrated Published Articles by Fake, AI-Generated Writers

#7

Is this any worse than assembly-line journalism, where writers are churning out low-quality content en masse?

There is also a ton of stuff that has more or less formulaic sections where a person can cut and paste paragraphs that they could have written had they spent more time. This is what I've found ChatGPT/Bard somewhat useful for. I may reject. I will certainly selectively extract sections. I'll augment. But they can give me some useful material to provide background and otherwise flesh out the meat of a piece.

Re: Sports Illustrated Published Articles by Fake, AI-Generated Writers

#8

Is this any worse than assembly-line journalism, where writers are churning out low-quality content en masse?

Yes, because it's faster and cheaper. You can now just outright create thousands of spam articles in an hour, or less, with only one person using prompts. SEO spam is already horrendous and is making search engines worse, publishers using this outright spam to both game SEO and advertisers is not great, imo. The problem is that there is plenty of backlash on bigger players doing this, but no one cares about smaller players doing it. Eventually that puts bigger players at a disadvantage, and they'll have to also start doing it enmasse. I think that's why we see them all slowly dipping their toes.

Re: Sports Illustrated Published Articles by Fake, AI-Generated Writers

#9

Is this any worse than assembly-line journalism, where writers are churning out low-quality content en masse?

Kind of, because now 1 person can do the job of hundreds, or thousands, and now you'd either have to:

1. Invent new (bullshit) jobs for the thousands to do

2. Pay those thousands money to live (basic income)

3. Send them off to die, fighting for you and the 1 person commanding the AI, in the next major armed conflict

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