YC Facelift: Flutter
kyrobeshay.com
YC Facelift: Flutter
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Re: YC Facelift: Flutter
#2YC should hire this dude as their designer in residence. This and the Exec facelift he did last week are gorgeous.
Re: YC Facelift: Flutter
#3YC should hire this dude as their designer in residence. This and the Exec facelift he did last week are gorgeous.
Do you know if YC has ever or will ever have that position? I've always wondered if they would have an in house designer to help.
Re: YC Facelift: Flutter
#4I would change the tagline at the top. "Welcome to the future." is way too generic. Maybe try "Wave hi to the future." or something like that. It makes the graphic to the left look like a giant hand wanting to give an iMac a high-five. Some specificity would be helpful.
Also, the CTA should give some indication of what will be expected out of you on the next page. I would say something about it being in alpha and how it's free.
Re: YC Facelift: Flutter
#5YC should hire this dude as their designer in residence. This and the Exec facelift he did last week are gorgeous.
It looks nice. It doesn't matter.
I'm not convinced that redesigns done in isolation are useful. As the AA designer's reply to dcurtis indicated [1]--in the prototypical example of this kind of stunt--the design can't operate in isolation from the structure and goals of the organization (even if those are dysfunctional).
These "blank page" redesigns disrespect the hard work these YC companies are doing A/B testing and talking to users to improve what really matters: conversions.
But they are great for self-promotion.
Re: YC Facelift: Flutter
#6I agree his designs are lovely. Flutter needs a redesign a bit less than Exec does, but his is an improvement nonetheless.
Main concerns with the current Flutter site: The video is front and center. I get why companies do that, and it's smart to make the video and have it there. But I almost never watch product videos until I'm already intrigued. Videos take waaaaay longer than reading, so a focus on intriguing me in a sentence or two first goes a long way to getting me to watch the video at all.
The second is that annoying little popup at the bottom. I can't stand those things, they're very distracting. Irrational level of turnoff for me.
On his redesign, one minor comment about copy. Probably can't make "Jedi" part of your official copy without triggering the Lucas machine. Having it in a testimonial is probably acceptable.
As a final thought, the name Flutter and the product are one of those rare natural matches. That's good stuff.
Re: YC Facelift: Flutter
#7YC should hire this dude as their designer in residence. This and the Exec facelift he did last week are gorgeous.
Do you know if YC has ever or will ever have that position? I've always wondered if they would have an in house designer to help.
I'm pretty sure he's a partner now, but Garry Tan used to be a resident designer for YC
http://mashable.com/2011/01/14/posterous-founder-leaves-star...
Re: YC Facelift: Flutter
#8Re: YC Facelift: Flutter
#9Re: YC Facelift: Flutter
#10I love this concept, 37signals way back in the day used to do these UX teardowns and rebuilds via http://37signals.com/better and that had a lot to do w/building their rep for UX expertise
A couple of notes from conversion side:
a) Better - Your inclusion of a visually descriptive image is an improvement vs. pic of the girl - maybe as a keyframe since the vid is an important visual demo.
a) Draw - Original site compatible w/1024x768, your new one less so. Their audience is probably tech savvy and not @ 1024x768 but as a rule better safe than sorry and 1024 requires an element-economy that can sharpen your messaging anyways.
b) Worse - Your headline is more entertaining, but less on point. You've incorporate their original as a sub-headline but you'd be surprised how many people will simply overlook that.