Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
1–10 of 238 posts
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#2Man we have really entered an era were companies have access to powerful tools to convince people using psychological techniques.
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#3The youtube comments already down on the official Shell trailer for this don't bode well for this being a PR success:
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#4Man we have really entered an era were companies have access to powerful tools to convince people using psychological techniques.
[dead]
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#5The youtube comments already down on the official Shell trailer for this don't bode well for this being a PR success: https://www.youtube.com/watch?v=1_UuXnHvsIQ
Why the actual fucking fuck did Fortnite get in bed with these petro boomers?! Shell must be one of the brands farthest removed from the target demographic. I can't believe they need the cash that badly, and like you say, this can only backfire. Millions of views on that vid, almost no likes.
I can't believe this exists, it's almost funny. Maybe they can do Depend Adult Undergarments branded content next.
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#6The youtube comments already down on the official Shell trailer for this don't bode well for this being a PR success: https://www.youtube.com/watch?v=1_UuXnHvsIQ
Why the actual fucking fuck did Fortnite get in bed with these petro boomers?! Shell must be one of the brands farthest removed from the target demographic. I can't believe they need the cash that badly, and like you say, this can only backfire. Millions of views on that vid, almost no likes. I can't believe this exists, it's almost funny. Maybe they can do Depend Adult Undergarments branded content next.
Cos Timmy is losing money.
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#7The youtube comments already down on the official Shell trailer for this don't bode well for this being a PR success: https://www.youtube.com/watch?v=1_UuXnHvsIQ
How could it be? The company name alone almost guarantees negative reactions. And rightly so, because they keep reneging on their promises. It also has a terrible "fellow youngsters" vibe, one that even I can feel. Both are an invitation to sarcasm.
I doubt that the sentiment is universally shared, though. There are still large groups in denial about climate change, even though heat record after heat record is broken.
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#8Fossil fuels caused the greatest progress in history of mankind, and resulted in decimation of disease, famine and poverty.
Green movement has spent the last 50 years opposing nuclear power, otherwise we would have decarbonised at least 90% already (like France has).
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#9Fossil fuels caused the greatest progress in history of mankind, and resulted in decimation of disease, famine and poverty. Green movement has spent the last 50 years opposing nuclear power, otherwise we would have decarbonised at least 90% already (like France has).
Okay? And now where do we go from here? Decisions about the future shouldn’t be based on some weird tribalistic pride about your fav energy source’s vibes or the historical ethics of it. It’s fucking oil, it isn’t going to get hurt feelings.
Re: Shell using Fortnite, TikTok, etc. to convince kids fossil fuels are cool
#10Fossil fuels caused the greatest progress in history of mankind, and resulted in decimation of disease, famine and poverty. Green movement has spent the last 50 years opposing nuclear power, otherwise we would have decarbonised at least 90% already (like France has).
Was it the green movement opposing nuclear power or fossil fuel companies?