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Ad-free Facebook, Instagram access planned for $14 per month in Europe

arstechnica.com

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Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#3

Post by jeremiahlee »

Meta’s monthly average revenue per user in Europe was $5.96 as of 2023-Q2. $14/month is quite the premium to opt out of its privacy invasion. Does Meta really think it is worth more to people than Spotify or Disney+?

ARPU source: https://www.statista.com/statistics/251328/facebooks-average...

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#5

Post by dartos »

jeremiahlee wrote: post #3

Meta’s monthly average revenue per user in Europe was $5.96 as of 2023-Q2. $14/month is quite the premium to opt out of its privacy invasion. Does Meta really think it is worth more to people than Spotify or Disney+? ARPU source: https://www.statista.com/statistics/251328/facebooks-average...

Nobody said anything about opting out of privacy invasion. Just that they won’t show ads on the website.

I doubt they’re just going to stop collecting data bc ur paying them.

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#7

Post by Ralfp »

$14 in Poland would be $3.22 VAT extra. 76 PLN according to current exchange rate.

For comparison:

    My mobile plan: 35 PLN
    Disney+: 29 PLN
    Amazon Prime: 11 PLN
    HBO MAX: 30 PLN
    Netflix 4k: 60 PLN
    Apple TV+: 35 PLN
Its even more than Netflix 4k, which here has reputation for costing too much.

Re: Ad-free Facebook, Instagram access planned for $14 per month in Europe

#9

Post by i_am_jl »

jeremiahlee wrote: post #3

Meta’s monthly average revenue per user in Europe was $5.96 as of 2023-Q2. $14/month is quite the premium to opt out of its privacy invasion. Does Meta really think it is worth more to people than Spotify or Disney+? ARPU source: https://www.statista.com/statistics/251328/facebooks-average...

I wonder if creating a paid tier of users that won't see ads significantly devalues Meta's advertising proposition.

From the perspective of an advertiser, I don't really see the appeal in running an ad on a platform where all the users who have signaled they have disposable income and are willing to pay for online services don't see any ads.

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