How Mastercard sells its ‘gold mine’ of transaction data
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Re: How Mastercard sells its ‘gold mine’ of transaction data
#2Re: How Mastercard sells its ‘gold mine’ of transaction data
#3Cash doesn't have this problem.
Re: How Mastercard sells its ‘gold mine’ of transaction data
#4Cash doesn't have this problem.
Re: How Mastercard sells its ‘gold mine’ of transaction data
#5Cash doesn't have this problem.
https://www.wheresgeorge.com/
The first time I found money stamped with this .wheresgeorge.comI looked up the ID on the site. The person had written pages and pages of how much they hated their ex wife and how this website was the only way he could connect with his kids. Kind of weird and funny and sad all at the same time. Also not at all what I expected.
Re: How Mastercard sells its ‘gold mine’ of transaction data
#6A lot of these products descend from their Applied Predictive Technologies acquisition back in 2015.
APT was a very interesting company. It was a hybrid between a business consulting company and a software company.
And by that I mean, if you saw them at the Harvard career fair they would tell you that they were a consulting company, and if you saw them at the CMU career fair they would tell you that they were a software company. Because they preferred to hire their consultants from Harvard (and others) and their software developers from CMU (and others).
And the truth was in the middle. The software half of the company built data analysis and business analytics software platforms, that the consulting half of the business drove on behalf of clients as part of engagements.
It was a consulting company that, rather than building their consulting work on a mess of excel and powerpoint, built it on a robust in-house data analysis platform instead.
Quite a unique place.
Re: How Mastercard sells its ‘gold mine’ of transaction data
#7I never understood why Meta didn't buy mastercard/visa as this would give it a greater grip on people's personal data.
Re: How Mastercard sells its ‘gold mine’ of transaction data
#8This is why we need cash, encryption, and strong privacy laws.
Re: How Mastercard sells its ‘gold mine’ of transaction data
#9I never understood why Meta didn't buy mastercard/visa as this would give it a greater grip on people's personal data.
Because both companies are worth many hundreds of billions of dollars? Meta couldn’t afford it.
Re: How Mastercard sells its ‘gold mine’ of transaction data
#10I never understood why Meta didn't buy mastercard/visa as this would give it a greater grip on people's personal data.
I don’t have better words to describe this but I believe, it is the lack of imagination. They already have the distribution channel, they should borrow an idea from Apple’s book and introduce something akin to Apple Pay. VISA and MasterterCard will be fighting over that partnership.