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Laws of UX

lawsofux.com

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Re: Laws of UX

#2
These seem like theories, not laws. And imho, some of it is very wrong, such as:

> Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Re: Laws of UX

#3

These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Maybe a bit of a misnomer as the description states it's more of a "collection of best practices" that designers "can consider".

Re: Laws of UX

#4

These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

That one is actually genuinely true and why so many price comparison and search websites artificially load slowly with fancy loading screens.

Re: Laws of UX

#5

These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Ya, sounds dark, as in dark pattern.

Re: Laws of UX

#6

These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

That one is actually genuinely true and why so many price comparison and search websites artificially load slowly with fancy loading screens.

TurboTax also allegedly adds delays to increase the perception that the work the product does is very technical and difficult (which, of course, is not true).

Re: Laws of UX

#7

These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Not only very correct, but far more common than you think.

Re: Laws of UX

#8

These seem like theories, not laws. And imho, some of it is very wrong, such as: > Purposefully adding a delay to a process can actually increase its perceived value and instill a sense of trust, even when the process itself actually takes much less time.

Ya, sounds dark, as in dark pattern.

Not necessarily. Something being too fast can be confusing. If you expect a process to take some time and it ends immediately, it can feel like it failed.

I remember the people from Blogger (google) talking about this problems. People were not very familiar with blog / website builders and users were confused when their blogs got created instantly, like "This is a big deal, me getting an entire website, what happened, what went wrong? It must have aborted the process…"

Re: Laws of UX

#9
The perfect UX is one obvious button that obviously does exactly what you need, that presents itself exactly when you need it. And all you need is to be able to read it.

Re: Laws of UX

#10
The first time I saw this site, I thought some of it was heavy handed, but reading it again today—yeah, it's good. I'm buying the deck form of this to have sitting on my desk.

Of note: "Laws" can be broken when you have a very good reason to do so. These are definitely good rule of thumbs.

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