Sao Paulo: A city with no outdoor advertisements (2013)

Love the idea, but the execution can be better. The photos show empty billboard frames, remnants of old ads against walls, etc., making things look dilapidated but not in an Anthens-ancient-ruin kind of way.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#5

Post by emblaegh » Tue, Jul 04, 2023, 2:13 PM UTC

andsoitis wrote: post #4

Love the idea, but the execution can be better. The photos show empty billboard frames, remnants of old ads against walls, etc., making things look dilapidated but not in an Anthens-ancient-ruin kind of way.

Sao Paulo is not a beautiful city by any means, but the law has been around for long enough that these remnants are very far in between.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#6

Post by nelsonic » Tue, Jul 04, 2023, 2:16 PM UTC

This is awesome. Discovering this kind of post is exactly why I read HN and not other "news" sources. Agree with others that the "empty" billboard frames look off. But much better than attention-seeking adverts.

Wish more cities would pass this kind of law. Billboards are such an eyesore especially the pointless political ads we are forced to see.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#7

Post by quirino » Tue, Jul 04, 2023, 2:17 PM UTC

23B1 wrote: post #3

I agree that in many cities, advertising is a blight. São Paulo is not one of those cities, and has much bigger problems than outdoor advertising.

The first time I visited São Paulo I was pretty horrified at the some parts of the city. So many buildings that looked like they were falling apart.

I'm all for the no advertising though, wish that was the norm everywhere.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#8

Post by dlojudice » Tue, Jul 04, 2023, 2:17 PM UTC

The law really changed the way people look at the city. Since the article is from 2013, I think the percentage of approval has increased to more than 70% or, for younger people, the city is just like that, they have no reference of the city with billboard and all.

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#9

Post by gota » Tue, Jul 04, 2023, 2:17 PM UTC

> Seven years on, the world's fourth-largest metropolis and South America’s most important city remains free of visual clutter and eye sore that plagues the majority of cities around the world.

Unfortunately it suffers greatly - to a ridiculous level, in some places - from that ugliest kind of grafitti, convoluted "tags" made in single-stroke black ink

I'm not sure if that is the case everywhere but in Brazil people even have a separate name for that (pichação), to separate it from grafitti (which evokes some form of art)

It is truly staggering the amount of pichação you see in São Paulo. Google "pichação são paulo" to have some idea

Here's an example: https://jpimg.com.br/uploads/2017/04/3914518869-pichacao-em-...

Re: Sao Paulo: A city with no outdoor advertisements (2013)

#10

Post by andsoitis » Tue, Jul 04, 2023, 2:18 PM UTC

emblaegh wrote: post #5

andsoitis wrote: post #4

Love the idea, but the execution can be better. The photos show empty billboard frames, remnants of old ads against walls, etc., making things look dilapidated but not in an Anthens-ancient-ruin kind of way.

Sao Paulo is not a beautiful city by any means, but the law has been around for long enough that these remnants are very far in between.

Good to know. I haven't been back to Sao Paulo since 2004, so wasn't sure how widespread the remnants are.