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Valve is not willing to publish games with AI generated content anymore?

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Re: Valve is not willing to publish games with AI generated content anymore?

#2
> At this time, we are declining to distribute your game since it’s unclear if the underlying AI tech used to create the assets has sufficient rights to the training data.

This seems like a completely fair response from Valve. On top of that, they gave them notice and an opportunity to remove the offending content (with that content explicitly called out) and offered to refund if that was not a viable option.

If this was an iOS/Android app, they would have just been told to pound sand and swallow the dev fee. Good on Valve for not lapsing communication here.

Re: Valve is not willing to publish games with AI generated content anymore?

#4
This just creates a moral hazard to not disclose the use of any AI-generated assets, which is something other creative industries have already learnt the hard way.

Recent text-to-image models have improved enough such that it's possible to get realistic, not-Midjourney-dreaminess in the generations with a modicium of effort, so banning obviously-AI-generated images is shortsighted and unsustainable.

Re: Valve is not willing to publish games with AI generated content anymore?

#5
post #2

> At this time, we are declining to distribute your game since it’s unclear if the underlying AI tech used to create the assets has sufficient rights to the training data. This seems like a completely fair response from Valve. On top of that, they gave them notice and an opportunity to remove the offending content (with that content explicitly called out) and offered to refund if that was not a viable option. If this…

Organic only content -- here we come.

Not that it bothers me, but I feel oddly validated that appears to be the path taken. It makes sense, even from just purely 'we can't review it all' perspective.

Re: Valve is not willing to publish games with AI generated content anymore?

#7
post #3

I'd wait for more information before making any assumptions about what Valve is doing here. So often these stories here are lacking context due to only one side trying to paint the situation in a very one-sided light.

Valve is quite clear about their reasoning. Since AI models use all kind of sources for their training, they don't want those assets on their platform because they are afraid of copyright claims.

Re: Valve is not willing to publish games with AI generated content anymore?

#9
> After reviewing, we have identified intellectual property in [Game Name Here] which appears to belongs to one or more third parties. In particular, [Game Name Here] contains art assets generated by artificial intelligence that appears to be relying on copyrighted material owned by third parties. As the legal ownership of such AI-generated art is unclear, we cannot ship your game while it contains these AI-generated assets, unless you can affirmatively confirm that you own the rights to all of the IP used in the data set that trained the AI to create the assets in your game.

Valve's worried that AI-generated art is in a murky copyright state, and don't want to open themselves up to being sued.

Re: Valve is not willing to publish games with AI generated content anymore?

#10
Interesting. So products that use AI generation as pet of an API, say using a diffusion model to generate different stylings for the walls and textures for a level creator, would fall under this?

Guess it’s time to ask for forgiveness rather than ask for permission and not let Valve know where my art assets are coming from in my web-based API.

If I were making a game I’d just lie and lie at this point.

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