Why the Super Bowl made me frown

"Punchline: I expected more this year. I really did. If it takes 54 ads to see one great example of integrated marketing done right… Ouch."

It just goes to show that there is a great learning curve between "established" industry professionals, who have made their livelihoods off of past marketing schemes but now must adapt due to the Great Opening the internet has provided; and the young people of today, who have grown up using the internet and understand a great deal more intuitively about how to appeal to the Facebookers and related ilk. It is all about inclusivity, people! And puppies -- people love puppies! ;D