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KitKat ribs AI in hilarious new ad campaign

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Re: KitKat ribs AI in hilarious new ad campaign

#3
I am the only one that sees that noise being normalized is training organics neural networks with trash?

AI improving exponentially its output while organics being trained with exponential noise? What could go wrong?

We need to talk more about cultural noise/trash and weaponization of memes.

Re: KitKat ribs AI in hilarious new ad campaign

#6

I am the only one that sees that noise being normalized is training organics neural networks with trash? AI improving exponentially its output while organics being trained with exponential noise? What could go wrong? We need to talk more about cultural noise/trash and weaponization of memes.

AI has already trained people to enjoy looking at flat images with zero depth, perspective and spatial awareness.

I would be more worried if this trend in human visual taste wasn't a repeat of 1k yrs ago. Illuminated manuscripts featured flatland-styling and architecture of the time was as bland as the cybertruck too.

The real "danger" is people jumping on AI will make contemporary hand-made art like Star Wars appear high quality by comparison...

Re: KitKat ribs AI in hilarious new ad campaign

#7

This is humorous, but also about on par for ads these days. This wasn’t possible a decade ago. I don’t doubt that some teams are going to get a lot smaller as this thing rolls forward.

Optimistically, that will mean a higher number of small teams working on more products.

Do we really need more products, though?

Well, we don't need more throwaway trinkets. On the other hand, there are diseases to be cured, environmental problems to be solved, asteroids to mine, universal speech translators to implement....If those are "products," then more teams would be great.

The hard thing as I see it is that the barriers to progress aren't mainly technical right now. They're social, political, tribal, and in some sense spiritual.

Re: KitKat ribs AI in hilarious new ad campaign

#8

I am the only one that sees that noise being normalized is training organics neural networks with trash? AI improving exponentially its output while organics being trained with exponential noise? What could go wrong? We need to talk more about cultural noise/trash and weaponization of memes.

I’m sorry but what do you mean by “organics”? …humans? Something makes me deeply sad about that terminology.

Re: KitKat ribs AI in hilarious new ad campaign

#9

I am the only one that sees that noise being normalized is training organics neural networks with trash? AI improving exponentially its output while organics being trained with exponential noise? What could go wrong? We need to talk more about cultural noise/trash and weaponization of memes.

Of course this is true. There is no free lunch. Seems akin to search engines having more difficulty over time as spam increases.

It's like the entropy / waste-product of algorithmic content production and ingestion, that the landfill of the internet fills up with more trash that has to be sifted through... to find the signal in the noise.

There will always be an environment that has to be adapted to, and an advantage accrued to those that do so better than the rest. This dynamic of more garbage in-garbage out may be a part of a near-term plateau in AI innovation.

Regarding AI art style media generators, there may also be a premium for quality human skill in a world where the democratization of low-effort uncanny valley "art" is so prevalent. Maybe a yearning for some sort of authenticity amongst the sterile mass-produced content.

Re: KitKat ribs AI in hilarious new ad campaign

#10
post #8

I am the only one that sees that noise being normalized is training organics neural networks with trash? AI improving exponentially its output while organics being trained with exponential noise? What could go wrong? We need to talk more about cultural noise/trash and weaponization of memes.

I’m sorry but what do you mean by “organics”? …humans? Something makes me deeply sad about that terminology.

Yeah, it’s a deeply unsettling and dehumanizing way to say it.
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