Backplane To Hold Music Hackathon At SXSW, With Top Industry Managers As Judges

Given the stature of the Judges involved I wonder if the event would be seen as a good thing. There seems to be a shift in tech to the degree that a celebrity backing may be what's required for the rise of the next great startup. Starting to see a lot of this, just wondering what everyone's thoughts are on the whole 'celeb involvement'?