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Tumblr introduces highlighted posts for $1

staff.tumblr.com

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Re: Tumblr introduces highlighted posts for $1

#2
Here is a screenshot example of what a promoted posts looks like in the dashboard - http://cloud.jonathanmoore.com/Dsu4. Users have the option of choosing from several dozen feature options like "buy this", "very special posts", "super proud of this", etc.

Right now it appears to be limited to one highlighted post per day, and with all purchases on Tumblr they give you the option of donating an additional $1 to EFF, Red Cross and Doctors Without Borders.

Re: Tumblr introduces highlighted posts for $1

#3
That is a really smart way to generate revenue. Traditional ad placements would be inconsistent with the experience. Of course your posts are essentially ads, but users can now unfollow people who get too spammy. Kind of plays on the Google model of letting people pay to highlight their offer, or in this case their content. Interested to see how it plays...

Re: Tumblr introduces highlighted posts for $1

#10
post #6

One of the reasons i don't use tumblr is they dont seem to have a notable revenue stream. This sounds like a good step in the right direction.

Honest question: Revenue streams of the host company are an important consideration in choosing a blog platform for you?
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