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Do you get less food when you order online? That's what the data shows

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Re: Do you get less food when you order online? That's what the data shows

#2
I've ordered food from Chipotle online, taken 30-40 minutes to get to the store, and very often it would have been more convenient (I would have gotten my food more quickly) if I had skipped the online order and waited in the in-person line instead.

This doesn't always happen and it depends on a ton of things (store, time/shift, crew working at the time) but it got to the point where I couldn't reliably get the food on time so I just stopped going. That and an extra steak bowl with guac is $18 without chips or a drink. Kind of tough to justify eating that 7 days a week. It's just not super efficient.

Then I realized the $47b market cap company doesn't care if they lose my business because my nitpick problems most likely aren't happening at a large enough scale to affect them (otherwise they'd do something about it, right?)

Re: Do you get less food when you order online? That's what the data shows

#3

I've ordered food from Chipotle online, taken 30-40 minutes to get to the store, and very often it would have been more convenient (I would have gotten my food more quickly) if I had skipped the online order and waited in the in-person line instead. This doesn't always happen and it depends on a ton of things (store, time/shift, crew working at the time) but it got to the point where I couldn't reliably get the food…

I've heard anecdotally that Chipotle also gives you less food in online orders, although I haven't measured it. Maybe that will be next :)

Re: Do you get less food when you order online? That's what the data shows

#4
It makes sense, the restaurant makes less cash with online orders. Why wouldn’t they try to save whatever they can?

I wonder what portion of this is from biases caring for less about anonymous online orders. Seeing a human face might prompt an employee to stuff more chips or fries in that to go bag.

Re: Do you get less food when you order online? That's what the data shows

#5
post #4

It makes sense, the restaurant makes less cash with online orders. Why wouldn’t they try to save whatever they can? I wonder what portion of this is from biases caring for less about anonymous online orders. Seeing a human face might prompt an employee to stuff more chips or fries in that to go bag.

Yeah, I imagine some of the difference comes down to social pressure of having to look at the person you're serving.

Re: Do you get less food when you order online? That's what the data shows

#7

I've ordered food from Chipotle online, taken 30-40 minutes to get to the store, and very often it would have been more convenient (I would have gotten my food more quickly) if I had skipped the online order and waited in the in-person line instead. This doesn't always happen and it depends on a ton of things (store, time/shift, crew working at the time) but it got to the point where I couldn't reliably get the food…

They should care in aggregate. It seems unlikely that you have a completely isolated problem, but maybe online orders don't make up much of the business and they don't even care in aggregate.

Re: Do you get less food when you order online? That's what the data shows

#8
Hey, for Chipotle, I've had the exact opposite experience.

Order online with their app, and the order is always bursting at the seams.

Order in person, and it's meh. Plus the line!

Order through like Favor / Uber, and it's like, "Why did I do this?"

Curious how worker training factors in, or if it's just, "Oh we had more time so we made a better order..." Or, "Oh, we had the data in our own system that prints slips we know how to read (vs. Uber slips)..." Or, "Oh, we just feel bad ripping people off if we have to look them in the eye."

For Chipotle, wouldn't surprise me if they told workers to make sure to always do a good job on the Chipotle in-app orders. They really push the app to help keep line size down.

Re: Do you get less food when you order online? That's what the data shows

#9
My wife's aunt owned a sushi restaurant and definitely gave the better quality sushi to people in person on purpose, and used delivery to get rid of the lower quality fish. She was also kind of a bad person though in other areas of life so your results may vary.

Re: Do you get less food when you order online? That's what the data shows

#10
post #6

This is a sample size of exactly two salads from one location. Which employee makes the salad probably has more to do with it than if it was delivery or in-person. Do a real study and get back to me.

The full data set has 35 salads. The graph near the bottom shows 20 that were all for the same menu item. Of those 20, I'd say there were about 4-5 different employees doing the in-person orders. No idea how many different employees did the online orders.

Still not a _real_ study by any means, but there's more data than just 2 salads.

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