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Poll: Which Generation Are You?

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Re: Poll: Which Generation Are You?

#6
I was born in 1982. I grew up loving brands like Transformers and Teenage Mutant Ninja Turtles. I think one of my generation's defining characteristics is the way consumerism has been encouraged from such a young age, and the way we are willing to embrace brands.

Which leads me to a defining moment. In the 1970s Hot Wheels (or was it GI Joe?) tried to create an animated series based on their brand. The government stepped in and said: "No way. You can't have a 30 minute commercial for your product and pretend that it's entertainment."

When Reagan was elected, they said: "Ah, forget it, make as many brand-based TV shows as you want." And thank god they did, because we got lots of awesome 80s entertainment.

I read somewhere recently that a writer had produced a screenplay aimed at teens. The studio's advice was to put more name brands in the script, but only the ones that the kids think are cool. The coolness factor is supposed to bleed over from the brands to the film.

I'm not sure if these trends are good or bad, but I think it does have a big influence on what my generation likes, and the type of work they do. How many of us became graphic designers, advertisers, and branding experts? How many of us are creating a brand for ourselves?

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