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The Dumbest Idea In The World: Maximizing Shareholder Value

forbes.com

1–10 of 139 posts

Re: The Dumbest Idea In The World: Maximizing Shareholder Value

#3
"In today’s paradoxical world of maximizing shareholder value, which Jack Welch himself has called the dumbest idea in the world, the situation is the reverse. CEOs and their top managers have massive incentives to focus most of their attentions on the expectations market, rather than the real job of running the company producing real products and services."

Maybe the real genius of Steve Jobs was to actually spend his time running Apple, creating real products and services instead of playing the expectations game with investors and shareholders.

Re: The Dumbest Idea In The World: Maximizing Shareholder Value

#4
First I slogged through the submitted article. It had some interesting anecdotes about betting on professional football in the early 1960s in the United States, which the author takes as an analogy to the current stock market. I searched back through the list of earlier Steve Denning articles on Forbes to try to find one previously posted to HN that I remember for its silliness and lack of connection with reality. On my part, I can't see I disagree a lot with the idea that publicly traded joint-stock companies do well to attend to the needs of customers, to build long-term value, but the author seems to embroider that claim with a lot of hysteria about the future of capitalism. Precisely because he can point to successful examples (Johnson and Johnson, Procter & Gamble, and Apple), it seems to me that what he identifies as an idea that leads companies astray can be responded to as a market opportunity for other companies to achieve the goal of maximizing shareholder value (over the long term) by the instrumental means of attending to customer needs. I'm not sure that the author has added any new insight here that isn't well known to owners and operators of businesses. (Has the author ever owned any business in the real economy besides promoting his own writing?)

Re: The Dumbest Idea In The World: Maximizing Shareholder Value

#5
It's called Enronitis. If you expect managers to be ruthless about shareholder value you'll wind up with managers who are ruthless about benefitting themselves.

The Enron problem is ... the predictable result of too strong of a share-centered view of the public corporation... Corporate law demands that managers simultaneously be selfless servants and selfish masters. On the one hand, it directs managers to be faithful agents, setting aside their own interests entirely in order to act only on behalf of their principals, the shares. On the other hand, in the service of this extreme altruism, they must ruthlessly exploit everyone around them, projecting on to the shares an extreme selfishness that takes no account of any interests but the shares themselves. Having maximally exploited their fellow human corporate participants, managers are then expected to selflessly hand over their gains...

Altruism and rationally self-interested exploitation are extreme and radically opposed positions, psychologically and politically. ... For managers, one easy resolution of these tensions is a simple, cynical selfishness in which managers see themselves as entitled, and perhaps even required, to exploit shareholders as ruthlessly as they understand the law to require them to exploit everyone else. ...

Internally, the share-centered paradigm is just as self-destructive. Corporations succeed because they are not markets and do not follow market norms of behavior. Rather, they operate under fiduciary norms as a matter of law and team norms as a matter of sociology. However, the share-centered paradigm of corporate law teaches managers to treat employees as outsiders and tools to corporate ends with no intrinsic value. Just as managers are unlikely to learn simultaneously to be selfish maximizers and selfless altruists, they are unlikely to be simultaneously cooperative team players and self-interested defectors. Thus, the share-centered view undermines the prerequisite to operating the firm in the interests of shareholders. ...

Managers constructing the firm as a tool to the end of share value maximization treat the people with whom they work as means, not ends. ...they learn as part of their ordinary life to break ordinary social solidarity. Learning to exploit ruthlessly is surprisingly difficult. ... But cynicism can be learned, and managers subjected to the powerful incentives of the share value maximization principle do eventually learn it. ... This training, however, surely creates cynics, not faithful agents. ... A manager whose lived experience is a pretense of selflessness (with respect to employees, customers and business partners) covering real disinterested exploitation (on behalf of shares) is unlikely to suddenly see himself as “in a position in which thought of self was to be renounced, however hard the abnegation” and voluntarily hand over these hard-won gains of competitive practice to his principal. If you can properly lie to your subordinates, why not lie to your superior as well? ... In the end, the cynicism of the share value maximization view must eat itself alive.

-- http://slackwire.blogspot.com/2011/04/selfish-masters-selfle...

Re: The Dumbest Idea In The World: Maximizing Shareholder Value

#6
I'm not familiar with football betting but it seems to me that the initial example is not a very good analogy. In the case of shareholders, someone initially lent money to the company in exchange for shares (owning part of the company) from which the company benefits. On the other hand, betting on a football team's success doesn't increase its odds of winning, hence it wouldn't make sense for the team to comment or apologize on the outcome of the bet.

Re: The Dumbest Idea In The World: Maximizing Shareholder Value

#10
"Meanwhile real performance was declining. From 1933 to 1976, real compound annual return on the S&P 500 was 7.5 percent. Since 1976, Martin writes, the total real return on the S&P 500 was 6.5 percent (compound annual)."

Hmm...where have I seen those numbers before. Oh right! He's measuring his control period from the bottom of the great depression. Sounds legitimate to me!

This is so hacky it makes me laugh. You can argue that a focus on short-term shareholder value is bad for various reasons, but a focus on long-term shareholder value is incontrovertibly good for shareholders, long-term. In practice, it is also basically equivalent to the author's other view of focusing on "customers", whatever the hell that means. Or focusing on "real performance" metrics like profit, as though you can do one without doing the other.

If CEO pay is tied to long-term stock performance, the problem of gaming the short term earning expectations goes away. Full stop.

My new years resolution is to not click on link-bait anymore.

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