Apple's sleeping advertising business

Apple isn't stupid enough to go all out on ads. At the core, they're still a "premium" product company that sells $450 pair of headphones because it plays nice with their other $1000+ products.

All they need to do is release a new peripheral and it's a $10-15B per year business in 5 years.

Anyone else experience a garden-path sentence phenomenon and expected an article about REM sleep ad placement?

That Apple could do it doesn’t mean they will, and the article doesn’t present much actual evidence it will.

In Apple long-running saga with Ads it’s always seemed like Apple hates ads because it’s other companies content (and so priorities, aesthetic, and feel) jammed inside an Apple product. And Apple hates anything that ruins the Apple Experience :tm:

Paying to be the first App Store entry is great, because it’s Apple showing off the normal Apple content (an app card) within a search list of app cards.

But in an app that cuts to some cheap, ugly, non-Apple aesthetic ad - that’s pretty unappealing and ruins the Apple Experience.

It’s tougher to craft that Apple type experience while also selling out.

I think they’re also aware of the implicit value to their business of being the non-Ad driven eco-system. It’s all part of being premium. Selling to the users who also pay for Netflix premium, Hulu ad-free, etc. It’s built into their business model.

In some ways it’s been like that for years - PC laptops come coated in ads from the Intel Inside stickers and pre-installed crapwear, to the design and logos on the product boxes themselves.

I’m reminded of this: https://youtu.be/EUXnJraKM3k

I think Apple sorta, maybe wants Ads because it’s so lucrative, but also recognizes those challenges are real, and tough, and destroy their brand quickly.

> it’s how and where it’s presented and how that influences the rest of the system.

1. I use my computer when I'm working.

2. When I'm working, I don't want to be distracted.

Where does that leave Apple's ad business?